Vintage guide to:

1970s

1970s
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Disco, platforms and funk - the 1970s was a decade that followed dance when it came to design. The main influences? Saturday Night Fever (of course), David Bowie, Debbie Harry, Farrah Fawcett and girls who married Mick Jagger (so, Bianca Jagger and Jerry Hall). In the first half of the decade glam rock was born, meaning all things tight and bright with the biggest flare you could find were most coveted. It was all about getting noticed - satins, sequins and lame were worn frequently and preferably all at the same time. A big fashion event in the early Seventies? The first Diane von Furstenburg wrap dress hitting the hanger in 1972 - this was the piece that launched a thousand copycats. The "peasant" look was hugely popular and then, the second half of the decade, was the dawn of disco. Flares, luxe silk shirts, Farrah Fawcett flicks, bandeau tops, platforms and catsuits were the order of the day and everything was inspired by wanting to be seen. The icons of the day were Marie Helvin, Iman, Jerry Hall, Yoko Ono, Pam Grier and Debbie Harry and everything was glossier and shinier than it had ever been before. 

70s fashion

70s beauty

70s wedding

70s lifestyle