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Alexander McQueen To Launch First Fragrance

Hurrah! The Alexander McQueen brand will be launching its first men's and women's fragrances after signing a deal with Procter & Gamble.

alexander mcqueen

WWD confirmed the news on Wednesday. P&G's vice president Luigi Feola stated, "We believe it's probably the most prominent brand that is not yet playing in the luxury beauty market".

While there are no details on a launch date yet, Feola said that Sarah Burton will "play a significant role" in the development of the scent.

With Burton's golden touch, they're sure to look and smell amazing. We predict a sellout.

Want to find a new fragrance? Read our guide to finding the perfect perfume here and for brides-to-be, shop our pick of the best wedding scents below:


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