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The first pictures of Sam Branson's wedding to Isabella Calthorpe - dubbed the 'nearly Royal wedding' - have emerged.
And it appears it was an all-white affair as the bride wasn't the only one to wear the traditional bridal colour. Sir Richard's son decided to match his new wife's attire with a white tux as the pair said "I do" at the Branson game reserve in Kenya.
Guests including Princesses Beatrice and Eugenie, Isabelle's sister Cressida Bonas (who is currently dating Prince Harry), Natalie Imbruglia, and TV professor Brian Cox attended the glamorous five-day celebration.
And Isabella looked stunning in her romantic, frothy lace strapless Monique Lhuillier dress as she married the heir to the £3.4 billion Virgin fortune under a sacred tree on a hill overlooking Sir Richard's private game reserve Ulusaba, on the edge of the Kruger National park.
Isabella told Hello!: "To me, going on safari is one of the most incredible experiences you can have.
"So, for our families and friends to be able to share in something we love so much as part of our wedding celebrations is wonderful."
See the full details, pics and interview in this week's issue of Hello!, out now.
What do you think of her Big Day dress?
See more celebrity weddings below:
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The best celebrity wedding dresses
Tess and Vernon
TV presenters Tess Daley and Vernon Kay tied the knot in Horwich, Bolton, on 12 September 2003. Tess chose a simple, strapless gown teamed with a pretty tiara and veil.
The best celebrity wedding dresses
Billie and Laurence
You can't blame the bride for wearing a coat over her dress as Billie Piper and Laurence Fox married on a chilly New Year's Eve in West Sussex, 2007.
The best celebrity wedding dresses
Charles and Diana
Prince William and Harry's parents were married on July 29, 1981. The bride wore a dress by the Emanuel's with a 25-foot train. A might bolt of fabric to haul down the aisle!
The best celebrity wedding dresses
Davina and Matthew
Davina McCall looked picture perfect on her wedding day. She married fellow TV presenter Matthew Robertson in Herefordshire on June 29, 2000.
The best celebrity wedding dresses
Gwen and Gavin
Gwen showed off her individual style in this beautiful ivory and pink creation by John Galliano for Christian Dior.
The best celebrity wedding dresses
Jules and Jamie
Jules and Jamie married in Essex in June, 2000 when they were both just 25. Jamie wore a powder blue suit while Jules looked gorgeous in a simple, ivory gown.
The best celebrity wedding dresses
Jennifer and Cris
J-Lo married one of her back-up dancers, Cris Judd, in 2001. The singer looked beautiful in her white, lace gown, but unfortunately their marriage was not a success. The couple split after just ten months.
The best celebrity wedding dresses
Kate and Jamie
Supermodel Kate Moss wore a Galliano gown when she married rockstar Jamie Hince in a small villiage church in the Costwolds.
The best celebrity wedding dresses
Katie and Tom
Katie wore an ivory wedding dress by Armani. The gown was adorned with Swarovski crystals, a silk train and a floor-length veil.
The best celebrity wedding dresses
Prince William and Kate Middleton
The royal wedding was the biggest of 2011. William and Kate married at Westminster Abbey in front of 300 guests, Kate wearing a beautiful Sarah Burton for Alexander Mcqueen gown.
The best celebrity wedding dresses
Shilpa and Raj
Shilpa Shetty wedded businessman Raj Kundra in Mumbai during November 2009. The Bollywood actress shimmered in a gold gown designed by Tarun Tahiliani.
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