Being Sustainable And Fabulous: VV Brown On Vintage

Fact: only a few people truly embody the word fabulous, defined by the Oxford dictionary as "extraordinary". You have to be surprising, beautiful, clever and more than just a little amusing to cut the mustard.

So, when we say VV Brown is fabulous we're not being flippant. Why? Her first album Travelling With Light went Gold and she toured America with Maroon Five. Then she was the first black woman to front a campaign for Marks & Spencer. Now she's working on her much-anticipated second album, due to be released this year.

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On top of that, the Northampton-born singer, song-writer, producer and record label started an online vintage fashion house - VV Vintage - which showed its first capsule collection with designer Mary Benson last season at London Fashion Week. Pretty fabulous, no?

And guess what? She's on the panel for MyDaily's vintage event at London Fashion Weekend on February 22 to tell all of us how to find the best treasure and reveal what's in her wardrobe. Yes, we're excited too.

VV's love of vintage grew because she wanted to do something creative in fashion but was adamant her business would be sustainable. She combined the criteria and VV Vintage was born.

Her store stocks an incredible range, boasting pieces from the 1990s right back to the 1920s, and she scours the globe looking for the most interesting fashion from times gone by as well as working with emerging designers who up cycle and reinvent.

She loves discovering beautiful clothes - even more than bags or other accessories - because they are "always a treasure to find", and when it comes to what's trending with VV Vintage customers, she reveals everyone wants "Mary Benson jackets and the vintage dresses". Did we mention her customers include Rita Ora, Rihanna, Jessie J and Shingai Shoniwa? Like we said, fabulous.

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London College Of Fashion MA - Front Row - LFW F/W 2013
LONDON, ENGLAND - FEBRUARY 15: VV Brown attends the London College of Fashion MA show during London Fashion Week Fall/Winter 2013/14 at The Royal Opera House on February 15, 2013 in London, England. (Photo by Eamonn McCormack/Getty Images)
Django Unchained Premiere - London
VV Brown arriving for the premiere of Django Unchained at the Empire Leicester Square, London.
56th BFI London Film Festival: Argo
LONDON, ENGLAND - OCTOBER 17: VV Brown attends the 'Argo' premiere during the 56th BFI London Film Festival at the Odeon Leicester Square on October 17, 2012 in London, England. (Photo by Gareth Cattermole/Getty Images for BFI)
56th BFI London Film Festival: The Sapphires
LONDON, ENGLAND - OCTOBER 15: VV Brown attends the premiere of 'The Sapphires' during the 56th BFI London Film Festival at Odeon West End on October 15, 2012 in London, England. (Photo by Ian Gavan/Getty Images for BFI)
Guinness Celebrates Arthur's Day
LONDON, ENGLAND - SEPTEMBER 27: VV Brown toast the crowd after her performance during the annual Arthur's Day celebrations at Senate House on September 27, 2012 in London, England. Arthur's Day sees fans come together to experience live music events in over 500 intimate venues around the island of Ireland and for the first time in Great Britain, including surprise performances in small pubs. Leading the celebrations in London are Sir Tom Jones, Razorlight, Wretch 32 and VV Brown, whilst artists as diverse as Example, Tinie Tempah, Ellie Goulding, Mika, Professor Green, Fat Boy Slim, Texas, Fun Lovin' Criminals, Amy Macdonald, Primal Scream and Mumford and Sons perform in pubs around Ireland. The fourth annual celebration will take place in over 55 countries including, Spain, Italy, Germany, France, Caribbean nations, Malaysia, Indonesia, Australia, Japan, Singapore, South Korea, Ireland and Great Britain. (Photo by Ian Gavan/Getty Images for Guinness)
Guinness Celebrates Arthur's Day
LONDON, UNITED KINGDOM - SEPTEMBER 27: Wretch 32 and VV Brown pose for a photograph at Senate House as part of Guinness celebrations for Arthur's Day on September 27, 2012 in London, England. Arthur's Day sees fans come together to experience live music events in over 500 intimate venues around the island of Ireland and for the first time in Great Britain, including surprise performances in small pubs. Leading the celebrations in London are Sir Tom Jones, Razorlight, Wretch 32 and VV Brown, whilst artists as diverse as Example, Tinie Tempah, Ellie Goulding, Mika, Professor Green, Fat Boy Slim, Texas, Fun Lovin' Criminals, Amy Macdonald, Primal Scream and Mumford and Sons perform in pubs around Ireland. The fourth annual celebration will take place in over 55 countries including, Spain, Italy, Germany, France, Caribbean nations, Malaysia, Indonesia, Australia, Japan, Singapore, South Korea, Ireland and Great Britain. (Photo by Chris Jackson/Getty Images for Guinness)
Dior Pop-Up Shop Featuring Anselm Reyle For Dior
MIAMI, FL - NOVEMBER 29: VV Brown visits the Dior pop-up shop featuring Anselm Reyle for Dior at Miami Design District on November 29, 2011 in Miami City. (Photo by Dimitrios Kambouris/Getty Images for Dior)
Dior Pop-Up Shop Featuring Anselm Reyle For Dior
MIAMI, FL - NOVEMBER 29: VV Brown performs at the Dior pop-up shop featuring Anselm Reyle for Dior at Miami Design District on November 29, 2011 in Miami City. (Photo by Dimitrios Kambouris/Getty Images for Dior)
Monaco Rose Ball 2011
MONTE CARLO, MONACO - MARCH 19: VV Brown attends the Monaco Rose Ball 2011 at Sporting Monte Carlo on March 19, 2011 in Monte Carlo, Monaco. This years Rose Ball will not be attended by the Royal family as they are in mourning after Princess Antoinette of Monaco passed away on Friday at the age of 90. (Photo by Pascal Le Segretain/Getty Images)
Stella McCartney: Front Row - Paris Fashion Week Fall/Winter 2012
PARIS, FRANCE - MARCH 07: VV Brown attends the Stella McCartney Ready to Wear Autumn/Winter 2011/2012 show during Paris Fashion Week at Opera Garnier on March 7, 2011 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
Celebrity Front Row Day 4 - LFW Autumn/Winter 2011
LONDON, ENGLAND - FEBRUARY 21: VV Brown and Margot Stilley on the front row at the Julien Macdonald Show at London Fashion Week Autumn/Winter 2011 at One Mayfair on February 21, 2011 in London, England. (Photo by Tim Whitby/Getty Images)
Jonathan Saunders Runway - LFW Autumn/Winter 2011
LONDON, ENGLAND - FEBRUARY 19: Yasmin Le Bon, Olivia Palermo, VV Brown and Marina Diamandis attends the Jonathan Saunders Show at London Fashion Week Autumn/Winter 2011 at Paddington Central on February 19, 2011 in London, England. (Photo by Tim Whitby/Getty Images)
5th Annual Black Girls Rock! Awards - Show
NEW YORK - OCTOBER 16: Recording artist VV Brown performs on stage at the 5th Annual Black Girls Rock! Awards at the Paradise Theater on October 16, 2010 in the Bronx borough of New York City. (Photo by Neilson Barnard/Getty Images)
5th Annual Black Girls Rock! Awards - Show
NEW YORK - OCTOBER 16: Recording artist VV Brown performs on stage at the 5th Annual Black Girls Rock! Awards at the Paradise Theater on October 16, 2010 in the Bronx borough of New York City. (Photo by Neilson Barnard/Getty Images)
5th Annual Black Girls Rock! Awards - Arrivals
NEW YORK - OCTOBER 16: Recording artist VV Brown attends 5th Annual Black Girls Rock! Awards at the Paradise Theater on October 16, 2010 in the Bronx borough of New York City. (Photo by Neilson Barnard/Getty Images)
TV.com NOW Awards
SAN DIEGO - JULY 23: Singer VV Brown attends TV.com NOW Awards during Comic-Con 2010 at PETCO Park on July 23, 2010 in San Diego, California. (Photo by Frazer Harrison/Getty Images for TV.com)
Star Magazine's Young Hollywood Issue Launch Party - Arrivals
WEST HOLLYWOOD, CA - MARCH 31: Singer VV Brown arrives at Star Magazine's Young Hollywood Issue launch party held at Voyeur on March 31, 2010 in West Hollywood, California. (Photo by Jason Merritt/Getty Images)
Diesel Black Gold Fall 2010 Cocktail Reception
NEW YORK - FEBRUARY 16: Singer VV Brown performs at the Diesel Black Gold Fall 2010 cocktail reception February 16, 2010 in New York City. (Photo by Amy Sussman/Getty Images)
Diesel Black Gold Fall 2010 Cocktail Reception
NEW YORK - FEBRUARY 16: Singer VV Brown attends the Diesel Black Gold Fall 2010 cocktail reception February 16, 2010 in New York City. (Photo by Amy Sussman/Getty Images)
MOBO Awards 2009: Arrivals
GLASGOW, SCOTLAND - SEPTEMBER 30: VV Brown arrives at the MOBO Awards 2009 held at Glasgow's SECC on September 30, 2009 in Glasgow, Scotland. (Photo by Gareth Cattermole/Getty Images)
Hair Magazine Awards 2009: Inside
LONDON, ENGLAND - SEPTEMBER 29: VV Brown poses for a photo as she attends the Hair Magazine Awards 2009 held at Il Bottaccio on September 29, 2009 in London, England. (Photo by Chris Jackson/Getty Images)

Learn how to shop and style vintage with VV Brown, Grace Woodward and Lydia Bright on February 22nd at MyDailyPresents at London Fashion Weekend. Join us at 2.15pm for this very special event and lots of goodies in the Vodafone Lounge at Somerset House.

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