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We all knew this was going to happen, David Beckham's bum is on EVERYONE'S mind after his H&M undies advert aired on British telly for the first time this week.
The ad, directed by Guy Ritchie, sees Mr Victoria Beckham stripped down to his pants chasing a 4x4 through the infamously glam Beverly Hills. But, hang on, what's that you say? It's not really David's bottom? Surely not!
It all begins with Becks waving goodbye to his three sons in his dressing gown, only for it to be shut in the door of the car. Duuh, duuh, duuuuuuh! Quick off the mark the hunky footballer sprints off in pursuit, vaulting over hedges, running through a tennis court and diving into a swimming pool - wearing nothing but a pair of boxers.
However, at given intervals half of Dave's tats mysteriously disappear. Cue body double freeze frame...
Not to mention a topless DB lookalike was spotted milling around on set in this H&M behind the scenes shot.
This might not be SO embarrassing for Golden Balls if he hadn’t claimed the stunts were all his own doing. “It was good fun playing an action hero for the day, getting to do all the stunts and ending up in unexpected situations,” he said in a recent interview. #Awks.
At least Beckham botty fans can take comfort in the fact this rear end (see below) is the real deal... Or is it? We're not sure what to believe.
Not enough DB for you? Here's more...
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Style Evolution: David Beckham
30 March 1993. Looking ridiculously fresh-faced in the under-18 England team.
Style Evolution: David Beckham
26 March 1996. Apparently there were girlfriends before Posh - what?! Here's David with Julie Killilea at a film premiere in Bury.
Style Evolution: David Beckham
10 February 1997. David's footballing fashion is largely beyond his control (hairbands aside) but he does make the kits look good!
Style Evolution: David Beckham
19 May 1998. We're more used to David's outfits co-ordinating with Victoria's but Beckham and best mate Gary Neville look like peas in a pod on Mill Ride golf course.
Style Evolution: David Beckham
11 June 1999. Top to toe matching leather outfits for a Versace store opening.
Style Evolution: David Beckham
September 1999. David adds a pop of colour to an all black ensemble via a headscarf.
Style Evolution: David Beckham
20 September 1999. The couple co-ordination continues with jeans and black tops backstage at a Whitney concert.
Style Evolution: David Beckham
6 October 1999. Mr Beckham scrubs up well at the MOBO Awards in a well tailored suit and unbuttoned shirt.
Style Evolution: David Beckham
January 2000. And just like that the hair has gone. David Beckham goes for a more grownup image as well as more jewellery. check out the sparkling stud earrings.
Style Evolution: David Beckham
7 February 2000. A purple leather duster finishes a distinctive plum-coloured outfit at the Withnail & I charity premiere.
Style Evolution: David Beckham
11 May 2000. Pristine whites for an outing in the Californian sun with son Brooklyn.
Style Evolution: David Beckham
8 July 2000. Moving swiftly on...
Style Evolution: David Beckham
31 August 2000. David Beckham demonstrates his fondness for jewellery at an England team press conference in Paris.
Style Evolution: David Beckham
20 January 2001. Another matching outing for the couple. David wears a barely buttoned shirt and shiny trousers.
Style Evolution: David Beckham
15 March 2001. A rare flirtation with bright colours.
Style Evolution: David Beckham
23 May 2001. Beckham's new mohawk hairstyle came in for criticism during this England press conference.
Style Evolution: David Beckham
18 July 2001. The stripes owe a debt of gratitude to Beetlejuice while the pose says 'nightclub bouncer' at this Police sunglasses promotion.
Style Evolution: David Beckham
7 February 2002. A more relaxed promotional appearance for Police sees David in ripped denim and brown leather.
Style Evolution: David Beckham
20 June 2003. David greets Japanese school children in oversized jeans and a fitted tshirt.
Style Evolution: David Beckham
20 April 2004. Victoria puts a protective arm round her newly-shorn husband as he dons jeans and a blazer for a 19 Management party.
Style Evolution: David Beckham
1 October 2004. Swapping football boots for flip-flops at a DVD launch.
Style Evolution: David Beckham
3 June 2005. An exceptionally shiny suit coupled with a new hairstyle for the David Beckham Academy launch party.
Style Evolution: David Beckham
7 September 2006. David accessorises his usual jeans and shirt with a waistcoat and baker boy hat - Oliver Twist chic?
Style Evolution: David Beckham
18 June 2008. The ads had him wearing only his pants but David (sadly) managed a full suit for an Emporio Armani campaign.
Style Evolution: David Beckham
5 May 2008. The couple turn on the red carpet glamour - Armani for Victoria and a classic tux for David.
Style Evolution: David Beckham
4 June 2008. Beckham turns up to the opening of Gordon Ramsay's new West Hollywood restaurant dressed as a snooker player.
Style Evolution: David Beckham
18 June 2008. However, you can see one of the advertising shots here.
Style Evolution: David Beckham
3 August 2008. What can we say? The man loves his waistcoats. David Beckham picks up the Teen Choice Awards for Choice Male Athlete.
Style Evolution: David Beckham
26 September 2008. The three piece suit is, perhaps, a piece too far as the couple launch their fragrance collection.
Style Evolution: David Beckham
17 January 2009 Dark pinstripes suit the star although he doesn't look too pleased about being the centre of attention.
Style Evolution: David Beckham
20 January 2009. A grey silk scarf makes Mr Beckham look rather debonaire at a Sky HD cocktail party.
Style Evolution: David Beckham
11 June 2009. David Beckham speaks at an Emporio Armani product launch - the white shirt accentuates his tan.
Style Evolution: David Beckham
18 January 2010. Oh dear. Just because the event is focused on shoes, it doesn't mean you shouldn't make the effort elsewhere!
Style Evolution: David Beckham
12 June 2010. The England Ambassador looks ultra-smart in his suit as he shares a joke with the more casually attired Rio Ferdinand.
Style Evolution: David Beckham
8 August 2010. David perfects the cool casual look at the 2010 Teen Choice Awards.
Style Evolution: David Beckham
7 August 2010. Beckham greets Real Madrid players in navy blue.
Style Evolution: David Beckham
15 December 2010. David takes suited and booted son Brooklyn to A Night of Heroes at the Imperial War Museum - the floppy hair and cheeky smile clearly run in the family!
Style Evolution: David Beckham
29 April 2011. David Beckham wears head-to-toe Ralph Lauren for the royal wedding. The OBE makes for a fetching accessory although etiquette should see it occupying the left lapel.
Style Evolution: David Beckham
18 May 2012. David Beckham holds the Olympic Flame.
Style Evolution: David Beckham
20 May 2012. David Beckham watches the game between the Phoenix Coyotes and the Los Angeles Kings.
Style Evolution: David Beckham
20 May 2012. Professional soccer player David Beckham, wife Victoria Beckham and sons Cruz, Romeo and Brooklyn in California.
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