Whatta headpiece! Victoria Pendleton brought a pop of colour to a dreary Hyde Park donning a very large, very pink, and very floral hat.
The hat-cum-house-plant was certainly a sight to behold. You'll be pleased to hear this isn't the latest wardrobe must-have for Spring/Summer 2013 but a promo tool for - what else? - Royal Ascot. Phew!
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The athlete ditched her usual Stella McCartney faces and opted for a boat neck Emilia Wickstead frock for the launch of Ascot's The Colour And The Glory' campaign.
Teaming the My Fair Lady-esque ensemble with nude suede heels, the cyclist posed for the camera aboard a snazzy horse-drawn carriage.
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The carriage footman, however, was looking decidedly dapper in emerald velvet, agreed? For more hatty pics from the shoot take a peek at the gallery below and let us know if you'll be taking headgear-spiration from Victoria.

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More of this sort of thing please, HuffPost.
So much better than the usual pictures of old slappers showing their all and falling out of nightclubs.
I go to Royal Ascot every yar for Ladies Day, and I always wear my Top hat and Morning ataire.
Maybe you would like to join me in the Champange bar which is next to the main Grandstand after the
Gold Cup Race after Three o'clock for Pimmns and a light meal?.
I do hope that somehow you will recieve this message, I can be contacted at James.renwick@aol.com
Best Wishes
James