Is this a joke? No really, is this some kind of TOWIE-sponsored ploy? Lauren Goodger has been named the ultimate celebrity trendsetter - excuse us while we weep at our desks, a framed picture of Miranda Kerr in one hand a box of kleenex in the other.
According to the study from an Essex-based boutique, while shoppers are desperate to look like Lauren, celebrities such as actress Chelsee Healey and TOWIE's Gemma Collins have the opposite effect at the tills.
Whatever the survey says, we refuse to accept the Goodger as a style icon. If you need our reasons, just check out the gallery below...
Walnut skin + stark white dress = disaster waiting to happen.
Leave the fringing to the flappers, and the Native Americans...
Walnut skin + <em>black</em> ensemble = the wrong type of colour block.
THIS leopard print jumpsuit
Again with the tan.
Not even Nicole Scherzinger makes bug-eyed shades look good and Lauren isn't doing much for the cause either.
Pat Butcher called, she wants her earrings back.
Do us a favour Lauren, and ignore your animal instinct.