When Michelle Obama walked down the stairs of the Washington Convention Centre in January 2009, no one could knock her dress choice. All eyes were on that ivory gown, custom-made for her by Jason Wu, and from that moment on she secured her status as the First Lady of fashion. So, is it really a surprise that Mrs Obama chose to wear another spectacular Wu design to yesterday's Inaugural Ball?
Probably not. Despite there being a pool of 15 names for the First Lady to choose from for the all important ball gown job, Wu had the upper hand in this game. Over the last four years he has made a name for himself as one of Michelle Obama's favourite designers and rightly so. This man knows what suits her.
Joanna Shiers, fashion and beauty editor at Stylus, told MyDaily, "Michelle Obama champions home grown talent in the majority of her fashion choices. I think the daring red Jason Wu design she choose to wear was significant because it showcased a very confident, comfortable First Lady, when all eyes were on her she didn't play it safe and she looked the epitome of modern glamour".
Inevitably, Obama has done Wu a favour too. After he dressed her in 2009, he quickly became fashion's rising star and since then, he is now one of the biggest names to show at New York Fashion Week (it also helps Anna Wintour is a big fan).
Shiers explained, "Many people expected her to choose a different designer to share out the 'Michelle Obama Effect' she has had on Wu's sales, but above all she is a woman who wishes to look good and she chose the dress that did this."
A sensible choice, then? While Wu is probably busy drawing up designs for Mrs Obama's 2013 engagements, will the First Lady always stick by the designer's side? She'd be silly not to.
First Lady Michelle Obama wears a Jason Wu gown to the Obama Home States Inaugural Ball at the Washington Convention Center, January 20, 2009
Barack Obama takes the oath of office from Chief Justice John Roberts as his wife Michelle holds the Lincoln Bible, January 2009
Sarah Brown and Michelle Obama during a visit to 10 Downing Street, April 2009
Michelle Obama wears a Rodarte gown to a reception following the opening ceremonies of the the 121st International Olympic Committee Session and XIII Olympic Congress at the Copenhagen Opera House in Copenhagen, October 2009
President Barack Obama and First Lady Michelle Obama arrive to the Nobel Banquet in Oslo on December 10, 2009
Michelle Obama wears a Peter Soronen gown to a State Dinner at the White House in Washington, May 2010
Barack Obama Michelle Obama at the White House in Washington, DC, December 5, 2010
Michelle Obama presents a 2010 National Medal for Museum and Library Service to the director of Japanese American National Museum in Los Angeles, December 2010
Michelle Obama in a gown by Alexander McQueen, January 2011
Barack Obama and Michelle Obama wait to welcome Britain's Queen Elizabeth II and Prince Philip for a reciprocal dinner at Winfield House in London, May 25, 2011
Michelle Obama wears a Tom Ford gown to a dinner hosted by the Queen at Buckingham Palace, May 2011
Barack Obama and Michelle Obama wait to receive guests at the G-20 summit dinner in Pittsburgh, May 2011
First Lady Michelle Obama escorts John Sexton Elementary School students across the tarmac at Tampa International Airport, October 2011
At a Hanukkah reception at the White House, December 8, 2011
With their daughters Sasha and Malia as they walk from the White House in Washington to attend a Sunday service at nearby St. John's Church Sunday, December 2011
Michelle Obama with French First Lady Valerie Trierweiler and Japan's Prime Minister Yoshihiko Noda's wife Hitomi during a tour of the White House, May 2012
Michelle Obama attends an event at Sidwell Friends School on May 30, 2012
The President and the First Lady on the south lawn of the White House, June 2012
First Lady Michelle Obama and Louis Susman, United States Ambassador to the United Kingdom, arrive for a reception at Buckingham Palace, July 2012
The final day of the Democratic National Convention at Time Warner Cable Arena, September 2012
President Barack Obama and First Lady Michelle Obama arrive for an event with the U.S. Olympic and Paralympic teams to the White House, September 2012
First Lady Michelle Obama attends the second presidential debate, October 2012
Michelle Obama speaks during a campaign rally at the James L. Knight Center in Miami, Florida, November 2012
Michelle Obama is presented with the official White House Christmas Tree, November 2012
Michelle Obama speaks in the East Room of the White House in to welcome military families during a preview of the White House holiday decorations, November 2012
President Barack Obama and First Lady Michelle Obama attend the Kennedy Center Honors at the Kennedy Center, December 2012
First Lady Michelle Obama and her daughters Malia and Sasha Obama light the 90th National Christmas Tree at the White House, December 2012
During the Inaugural Parade in Washington, January 2013
First Lady Michelle Obama wears a Jason Wu gown to the Inaugural Ball in Washington, January 2013
US-POLITICS-INAUGURATION-BALLS
US President Barack Obama and First Lady Michelle Obama attend the Inaugural Ball at the Walter E. Washington Convention Center on January 21, 2013 in Washington, DC. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
President Obama And first lady Attend Inaugural Balls
WASHINGTON, DC - JANUARY 21: U.S. President Barack Obama dances with Air Force Staff Sergeant Bria Nelson as first lady Michelle Obama dances with Marine Gunnery Sergeant Timothy Easterling during the Commander-In-Chief's Inaugural Ball January 21, 2013 in Washington, DC. Obama was sworn in today for his second term in a public ceremonial swearing in.. (Photo by Joe Raedle/Getty Images)
US-POLITICS-INAUGURATION-BALLS
US President Barack Obama and First Lady Michelle Obama attend the Inaugural Ball at the Walter E. Washington Convention Center on January 21, 2013 in Washington, DC. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-POLITICS-INAUGURATION-BALLS
US President Barack Obama and First Lady Michelle Obama attend the Inaugural Ball at the Walter E. Washington Convention Center on January 21, 2013 in Washington, DC. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-POLITICS-INAUGURATION-BALLS
US President Barack Obama and First Lady Michelle Obama attend the Inaugural Ball at the Walter E. Washington Convention Center on January 21, 2013 in Washington, DC. AFP PHOTO/MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
US-POLITICS-INAUGURATION-BALLS
US President Barack Obama and First Lady Michelle Obama attend the Inaugural Ball at the Walter E. Washington Convention Center on January 21, 2013 in Washington, DC. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-POLITICS-INAUGURATION-BALLS
US President Barack Obama and First Lady Michelle Obama attend the Inaugural Ball at the Walter E. Washington Convention Center on January 21, 2013 in Washington, DC. AFP PHOTO/MANDEL NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama kiss as they dance during the Commander-In-Chief inaugural ball at the Washington Convention Center during the 57th Presidential Inauguration on Monday, Jan. 21, 2013 in Washington. (AP Photo/ Evan Vucci)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama dance together at the Commander-in-Chief Inaugural Ball in Washington, at the Washington Convention Center during the 57th Presidential Inauguration Monday, Jan. 21, 2013. (AP Photo/Pablo Martinez Monsivais)
Barack Obama, Michelle Obama
President Barack Obama greets first lady Michelle Obama as she arrives on stage during the Commander-In-Chief Inaugural ball at the Washington Convention Center during the 57th Presidential Inauguration Monday, Jan. 21, 2013 in Washington. (AP Photo/ Evan Vucci)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama share a dance during the Commander-In-Chief Inaugural ball at the Washington Convention Center during the 57th Presidential Inauguration Monday, Jan. 21, 2013, in Washington. (AP Photo/ Evan Vucci)
Michelle Obama
First lady Michelle Obama arrives Commander-in-Chief's Inaugural Ball at the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Jacquelyn Martin)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama dance together at the Commander-in-Chief Inaugural Ball in Washington, at the Washington Convention Center during the 57th Presidential Inauguration Monday, Jan. 21, 2013. (AP Photo/Jacquelyn Martin)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama dance during the Commander-In-Chief Inaugural ball at the Washington Convention Center during the 57th Presidential Inauguration Monday, Jan. 21, 2013 in Washington. (AP Photo/ Evan Vucci)
Barack Obama, Michelle Obama
President Barack Obama kisses first lady Michelle Obama on the cheek during their dance together at the Commander-in-Chief Inaugural Ball in Washington, at the Washington Convention Center during the 57th Presidential Inauguration Monday, Jan. 21, 2013. (AP Photo/Jacquelyn Martin)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama dance at Commander-in-Chief's Inaugural Ball at the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Jacquelyn Martin)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama dance together at the Commander-in-Chief's Inaugural Ball in Washington, at the Washington Convention Center during the 57th Presidential Inauguration on Monday, Jan. 21, 2013. (AP Photo/Pablo Martinez Monsivais)
Barack Obama, Michelle Obama
Singer Alicia Keys performs during the Commander-In-Chief Inaugural ball at the Washington Convention Center during the 57th Presidential Inauguration on Monday, Jan. 21, 2013 in Washington. (AP Photo/ Evan Vucci)
First lady Michelle Obama wraps her arms around President Barack Obama while dancing during the Inaugural Ball at the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Paul Sancya)
Barack Obama, Michelle Obama
First lady Michelle Obama waves to guests while dancing with President Barack Obama during the Inaugural Ball at the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Paul Sancya)
Barack Obama, Michelle Obama
President Barack Obama dances with his wife Michelle during the Inaugural Ball at the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Paul Sancya)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama, wearing a ruby colored chiffon and velvet Jason Wu gown, dance as singer Jennifer Hudson, right, sings Al Green's "Let's Stay Together" at the Inaugural Ball at the Washington Convention Center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Charles Dharapak)
Barack Obama
President Barack Obama arrives at the Commander-in-Chief's Inaugural Ball in Washington, at the Washington Convention Center during the 57th Presidential Inauguration on Monday, Jan. 21, 2013. (AP Photo/Jacquelyn Martin)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama dance during The Inaugural Ball at the Washignton convention center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Paul Sancya)
Barack Obamam Michelle Obama
President Barack Obama and first lady Michelle Obama wave to the crowd at The Inaugural Ball in the Washignton convention center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Paul Sancya)
Barack Obama, Michelle Obama
President Barack Obama dances with Air Force Staff Sgt. Bria Nelson as first lady Michelle Obama dances with Marine Corps Gunnery Sgt. Timother Easterling at the Commander-in-Chief's Inaugural Ball in Washington, at the Washington Convention Center during the 57th Presidential Inauguration Monday, Jan. 21, 2013. (AP Photo/Pablo Martinez Monsivais, Pool)
Barack Obama, Michelle Obama
President Barack Obama dances with first lady Michelle Obama during The Inaugural Ball at the Washignton convention center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Cliff Owen)
Barack Obama
President Barack Obama waves has he leaves The Inaugural Ball at the Washignton convention center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Cliff Owen)
Michelle Obama, Barack Obama
President Barack Obama and his wife Michelle arrive for the Inaugural Ball at the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Paul Sancya)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama dance at Commander-in-Chief's Inaugural Ball at the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Jacquelyn Martin)
Jennifer Huson, Barack Obama, Michele
Jennifer Hudson, right, sings while President Barack Obama and first lady Michelle Obama dance at Commander-in-Chief's Inaugural Ball at the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Jacquelyn Martin)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama, wearing a ruby colored chiffon and velvet Jason Wu gown, dance as singer Jennifer Hudson, right, sings Al Green's "Let's Stay Together" at the Inaugural Ball at the Washington Convention Center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Charles Dharapak)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama walk on stage for their first dance at the Commander-in-Chief's Inaugural Ball in Washington, at the Washington Convention Center during the 57th Presidential Inauguration Monday, Jan. 21, 2013. (AP Photo/Pablo Martinez Monsivais)
Barack Obama, Michelle Obama
President Barack Obama dances with first lady Michelle Obama during The Inaugural Ball at the Washignton convention center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Cliff Owen)
Barack Obama, Michelle Obama
President Barack Obama dances with first lady Michelle Obama during The Inaugural Ball at the Washignton convention center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Cliff Owen)
Barack Obama, Michelle Obama
President Barack Obama and Michelle Obama wave to guests after their dance at the Inaugural Ball at the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Paul Sancya)
Jennifer Huson, Barack Obama, Michele
Jennifer Hudson, right, sings while President Barack Obama and first lady Michelle Obama dance at Commander-in-Chief's Inaugural Ball at the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Jacquelyn Martin)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama, wearing a ruby colored chiffon and velvet Jason Wu gown, dance as singer Jennifer Hudson, right, sings Al Green's "Let's Stay Together" at the Inaugural Ball at the Washington Convention Center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Charles Dharapak)
Barack Obama, Michelle Obama
President Barack Obama dances with Air Force Staff Sgt. Bria Nelson as first lady Michelle Obama dances with Marine Corps Gunnery Sgt. Timothy Easterling at the Commander-in-Chief's Inaugural Ball in Washington, at the Washington Convention Center during the 57th Presidential Inauguration Monday, Jan. 21, 2013. (AP Photo/Pablo Martinez Monsivais, Pool)
Barack Obama
President Barack Obama arrives at the Commander-in-Chief's Inaugural Ball in Washington, at the Washington Convention Center during the 57th Presidential Inauguration on Monday, Jan. 21, 2013. (AP Photo/Jacquelyn Martin)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama begin to dance together at the Commander-in-Chief's Inaugural Ball in Washington, at the Washington Convention Center during the 57th Presidential Inauguration Monday, Jan. 21, 2013. (AP Photo/Pablo Martinez Monsivais, Pool)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama share a dance with Air Force Staff Sgt Bria Nelson and Marine Corps Gunnery Sgt. Timothy Easterling during the Commander-In-Chief's inaugural ball at the Washington Convention Center during the 57th Presidential Inauguration Monday, Jan. 21, 2013 in Washington. (AP Photo/ Evan Vucci)
Barack Obama, Michelle Obama, Jennifer Hudson
Jennifer Hudson performs while President Barack Obama dances with Air Force Staff Sgt. Bria Nelson as first lady Michelle Obama dances with Marine Corps Gunnery Sgt. Timother Easterling at the Commander-in-Chief's Inaugural Ball in Washington, at the Washington Convention Center during the 57th Presidential Inauguration Monday, Jan. 21, 2013. (AP Photo/Jacquelyn Martin)
Barack Obama, Michele
President Barack Obama and first lady Michelle Obama wave to guests after their dance at Commander-in-Chief's Inaugural Ball at the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Jacquelyn Martin)
Barack Obama, Michelle Obama
President Barack Obama kisses first lady Michelle Obama during their dance at the Commander-in-Chief Inaugural Ball at the Washington Convention Center during the 57th Presidential Inauguration on Monday, Jan. 21, 2013, in Washington. (AP Photo/Jacquelyn Martin)
Barack Obama, Michelle Obama
First lady Michelle Obama dances with President Barack Obama during The Inaugural Ball at the Washignton convention center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Cliff Owen)
Barack Obama, Michelle Obama
President Barack Obama bows as he and first lady Michelle Obama, wearing a ruby colored chiffon and velvet Jason Wu gown, gets ready to dance as singer Jennifer Hudson, right, sings Al Green's "Let's Stay Together" at the Inaugural Ball at the Washington Convention Center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Charles Dharapak)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama dance at the Inaugural Ball at the Washington Convention Center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Charles Dharapak)
Barack Obama, Michelle Obama
President Barack Obama and first lady Michelle Obama, wearing a ruby colored chiffon and velvet Jason Wu gown, dance as singer Jennifer Hudson, right, sings Al Green's "Let's Stay Together" at the Inaugural Ball at the Washington Convention Center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Charles Dharapak)
Joe Biden, Jill Biden
Vice President Joe Biden and Jill Biden react to the crowd at The Inaugural Ball in the Washington convention center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Paul Sancya)
Joe Biden, Jill Biden
Vice President Joe Biden dances with Jill Biden during The Inaugural Ball in the Washington convention center during the 57th Presidential Inauguration in Washington, Monday, Jan. 21, 2013. (AP Photo/Paul Sancya)
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