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It looks like Maje's next campaign is going to have a Quadrophenia-esque Sixties vibe.
Face of the brand Alexa Chung was Instagram-ing while shooting the brand's next collection and we already want the monochrome striped mini-dress she was modelling (it will look just like that on us, right?)
As well as the British model, the campaign will also feature three girls who were chosen through a competition Maje launched to find new faces.
It invited girls to apply via Facebook for the opportunity to be styled by Alexa and star in its Spring/Summer 2013 campaign, which will be unveiled in full during Paris Fashion Week in Maje stores.
So, use this as a an indication of what all the cool girls will be wearing when the weather warms up - stripes, sandals and matte poppy-red lips.
Thanks for the heads up Alexa.
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Style Evolution: Alexa Chung
<strong>2003</strong>
Alexa Chung wears a creation by designer Katharine Hamnett during her autumn/winter 2003 collection catwalk show as part of London Fashion Week
Style Evolution: Alexa Chung
<strong>2006</strong>
T4 presenter Alexa arrives for the NME.COM 10th Anniversary Party
Style Evolution: Alexa Chung
<strong>2006</strong>
Alexa at the 64th Cannes Film Festival
Style Evolution: Alexa Chung
<strong>2007</strong>
All in black at the Glamour Women Of The Year Awards
Style Evolution: Alexa Chung
<strong>2007</strong>
Alexa at the Royal Academy Summer Exhibition
Style Evolution: Alexa Chung
<strong>2007</strong>
Alexa seen out and about in central London
Style Evolution: Alexa Chung
<strong>2008</strong>
Alexa at the Elle Style Awards launch
Style Evolution: Alexa Chung
<strong>2008</strong>
Alexa Chung arrives for the ELLE Style Awards
Style Evolution: Alexa Chung
<strong>2008</strong>
Alexa arrives for the Royal Academy of Arts Summer Exhibition Preview Party
Style Evolution: Alexa Chung
<strong>2008</strong>
Alexa at The British Fashion Awards
Style Evolution: Alexa Chung
<strong>2009</strong>
Alexa arriving at the Britain Brit Awards
Style Evolution: Alexa Chung
<strong>2009</strong>
Alexa attends the New York special screening of <em>The September Issue</em>
Style Evolution: Alexa Chung
<strong>2009</strong>
Alexa on the red carpet at the MTV Video Music Awards
Style Evolution: Alexa Chung
2010
Alexa attending the Chanel's Spring-Summer 2010 Haute-Couture collection
Style Evolution: Alexa Chung
<strong>2010</strong>
Alexa arriving for the Elle Style awards
Style Evolution: Alexa Chung
2010
Alexa hits New York for the 2010 Metropolitan Museum of Art Costume Institute Gala
Style Evolution: Alexa Chung
<strong>2010</strong>
Alexa Chung arriving at the Burberry Fashion show during London Fashion Week
Style Evolution: Alexa Chung
<strong>2011</strong>
Alexa attending the Chanel Fashion Show Spring/Summer 2011 Collection Launch
Style Evolution: Alexa Chung
<strong>2011</strong>
Alexa arriving for the Elle Style awards
Style Evolution: Alexa Chung
<strong>2011</strong>
Alexa at the Burberry Prorsum Show
Style Evolution: Alexa Chung
<strong>2012</strong>
Alexa launches the British Designers Collective at Bicester Village
Style Evolution: Alexa Chung
<strong>2012</strong>
Alexa attends the 7th Annual Chanel Tribeca Film Festival Artists Dinner
Style Evolution: Alexa Chung
2012
Alexa Chung arrives at the Metropolitan Museum of Art Costume Institute gala benefit
Style Evolution: Alexa Chung
<strong>2012</strong>
Alexa attending The Royal Academy of Arts Summer Exhibition Preview Party
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