Who? Romeo Beckham, aka Victoria and David's middle child.
What? Victoria's 10-year-old son has been hand-picked by Burberry's top creative bod, Christopher Bailey, to star in the brand's spring summer 2013 campaign. The advert was shot by none other than Mario Testino, and Romeo joins models Charlie France and Edie Campbell in the ad. When he turned up at the Viva Forever press night looking super-suave in a black Burberry coat, little did we know he'd already wrapped the shoot.
In a statement released on 17 December, Burberry said: "We are excited to reveal news of the Burberry Spring Summer 2013 campaign cast, featuring Romeo Beckham and Cara Delevingne, Edie Campbell, Charlotte Wiggins, Alex Dunstan, Charlie France and Max Rendell."
Where? Burberry Spring Summer 2013 Campaign.
Verdict? Romeo has always been the most style-conscious of the Beckham children (so far), so it's hardly surprising he's following mum Victoria and dad David into the fashion world. And, we've got to admit it, he looks pretty darn cute, doesn't he?
See the video here:
See pics of the Viva Forever launch:
Viva Forever - Press Night Arrivals
LONDON, UNITED KINGDOM - DECEMBER 11: Geri Halliwell attends the press night of 'Viva Forever', a musical based on the music of The Spice Girls at Piccadilly Theatre on December 11, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)
Viva Forever - Press Night Arrivals
LONDON, UNITED KINGDOM - DECEMBER 11: Geri Halliwell attends the press night of 'Viva Forever', a musical based on the music of The Spice Girls at Piccadilly Theatre on December 11, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)
BRITAIN-ENTERTAINMENT-THEATRE-MUSIC-SPICE GIRLS
Members of the British pop girl group Spice Girls (From L-R) Melanie Chisholm, Emma Bunton, Geri Halliwell and Melanie Brown pose for pictures on the red carpet as they arrive for the premiere of the Spice Girls musical 'Viva Forever' in central London on December 11, 2012. Viva Forever is produced by Judy Craymer, written by Jennifer Saunders and features the music of the Spice Girls. AFP PHOTO/Leon Neal (Photo credit should read LEON NEAL/AFP/Getty Images)
Viva Forever - Press Night Arrivals
LONDON, UNITED KINGDOM - DECEMBER 11: Geri Halliwell attends the press night of 'Viva Forever', a musical based on the music of The Spice Girls at Piccadilly Theatre on December 11, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)
Viva Forever - Press Night Arrivals
LONDON, UNITED KINGDOM - DECEMBER 11: Melanie Brown, Geri Halliwell, Emma Bunton and Melanie Chisholm attend the press night of 'Viva Forever', a musical based on the music of The Spice Girls at Piccadilly Theatre on December 11, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)
Viva Forever - Press Night Arrivals
LONDON, UNITED KINGDOM - DECEMBER 11: Melanie Chisholm, Emma Bunton, Geri Halliwell and Melanie Brown attend the press night of 'Viva Forever', a musical based on the music of The Spice Girls at Piccadilly Theatre on December 11, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)
Viva Forever - Press Night Arrivals
LONDON, UNITED KINGDOM - DECEMBER 11: Geri Halliwell attends the press night of 'Viva Forever', a musical based on the music of The Spice Girls at Piccadilly Theatre on December 11, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)
BRITAIN-ENTERTAINMENT-THEATRE-MUSIC-SPICE GIRLS
Members of the British pop girl group Spice Girls (From L-R) Melanie Brown, Geri Halliwell, Emma Bunton and Melanie Chisholm pose for pictures on the red carpet as they arrive for the premiere of the Spice Girls musical 'Viva Forever' in central London on December 11, 2012. Viva Forever is produced by Judy Craymer, written by Jennifer Saunders and features the music of the Spice Girls. AFP PHOTO/Leon Neal (Photo credit should read LEON NEAL/AFP/Getty Images)
Viva Forever Press Night - London
Geri Halliwell (aka Ginger Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Geri Halliwell (aka Ginger Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Geri Halliwell (aka Ginger Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Mel B's husband Stephen Belafonte with children (L-R) Madison, Angel and Phoenix Chi arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Emma Bunton (aka Baby Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Emma Bunton (aka Baby Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Mel B's husband Stephen Belafonte with children (L-R) Madison, Angel and Phoenix Chi arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Mel B's husband Stephen Belafonte with children (L-R) Madison, Angel and Phoenix Chi arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Ruby Wax and daughter Marina arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Carly Lawson and Lesley Lawson (Twiggy) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Victoria Beckham (aka Posh Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
David and Victoria Beckham with their children (L-R) Romeo, Cruz and Brooklyn arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Carly Lawson and Lesley Lawson (Twiggy) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Victoria Beckham (aka Posh Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Victoria Beckham (aka Posh Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Victoria Beckham (aka Posh Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
David and Victoria Beckham with their children (L-R) Romeo, Cruz and Brooklyn arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Hairdresser to the stars James Brown, Anais Gallagher and Meg Matthews arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
David and Victoria Beckham with their children (L-R) Romeo, Cruz and Brooklyn arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Producer Judy Craymer arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Producer Judy Craymer arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Gloria Hunniford and husband Stephen Way arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Hairdresser to the stars James Brown, Anais Gallagher and Meg Matthews arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Emma Bunton's Mother, Husband and Son (Pauline, Jade Jones and Beau Lee arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Gloria Hunniford and husband Stephen Way arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Producer Judy Craymer arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Melanie Chisholm (aka Mel C/ Sporty Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Geri Halliwell (aka Ginger Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Emma Bunton (aka Baby Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Viva Forever Press Night - London
Geri Halliwell (aka Ginger Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.
Romeo Beckham Is One Cool (Mini) Dude...
Romeo Beckham Burberry Ad: Posh And Becks'...
Victoria And Harper Are Super-Stylish At David...
Amanda Seyfried Is Stunning In Scarlet At...
Eva Longoria Shows Off Her Pins In...
Cheryl Cole WOWS On The Red Carpet...
Zoe Saldana Looks Oh-So Chic For TV...
I love the Beckhams but I do wish they would have waited before putting the kids to work.Brand Beckham is not the most important thing in the world...a happy childhood is far more important.
I'll give him 5yrs before he's on the hard stuff, drooling into a Vodka bottle, mumbling.."I can't help it if my parents are well famous!.. it's hard, you know, being this rich, yet lonely at the same time...boo-hoo, whoa is me!!" Bless! :-)
Yeah, he's 'cute' (aren't most 10yr olds, before they transform into teenagers??) but with his milk teeth he looks more like Bongo from "Banana Splits" (Gawd, am I THAT old???)! :-)
If he had been an ordinary, 10-year-old lad with ordinary parents we'd not be reading about him becoming a new "Face of Burberry". However his parents are NOT "ordinary", and so we are reading of him.
Whether this notoriety will actually do the lad good is another matter. My suspicion is that the best we can hope for is that it won't actually do him much harm.
Somehow that is really hard to believe having the mom and dad he has.