Romeo Beckham Is The New Face Of Burberry

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Who? Romeo Beckham, aka Victoria and David's middle child.

What? Victoria's 10-year-old son has been hand-picked by Burberry's top creative bod, Christopher Bailey, to star in the brand's spring summer 2013 campaign. The advert was shot by none other than Mario Testino, and Romeo joins models Charlie France and Edie Campbell in the ad. When he turned up at the Viva Forever press night looking super-suave in a black Burberry coat, little did we know he'd already wrapped the shoot.

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In a statement released on 17 December, Burberry said: "We are excited to reveal news of the Burberry Spring Summer 2013 campaign cast, featuring Romeo Beckham and Cara Delevingne, Edie Campbell, Charlotte Wiggins, Alex Dunstan, Charlie France and Max Rendell."

Where? Burberry Spring Summer 2013 Campaign.

romeo

Verdict? Romeo has always been the most style-conscious of the Beckham children (so far), so it's hardly surprising he's following mum Victoria and dad David into the fashion world. And, we've got to admit it, he looks pretty darn cute, doesn't he?

See the video here:


See pics of the Viva Forever launch:

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  • Viva Forever - Press Night Arrivals

    LONDON, UNITED KINGDOM - DECEMBER 11: Geri Halliwell attends the press night of 'Viva Forever', a musical based on the music of The Spice Girls at Piccadilly Theatre on December 11, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

  • Viva Forever - Press Night Arrivals

    LONDON, UNITED KINGDOM - DECEMBER 11: Geri Halliwell attends the press night of 'Viva Forever', a musical based on the music of The Spice Girls at Piccadilly Theatre on December 11, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

  • BRITAIN-ENTERTAINMENT-THEATRE-MUSIC-SPICE GIRLS

    Members of the British pop girl group Spice Girls (From L-R) Melanie Chisholm, Emma Bunton, Geri Halliwell and Melanie Brown pose for pictures on the red carpet as they arrive for the premiere of the Spice Girls musical 'Viva Forever' in central London on December 11, 2012. Viva Forever is produced by Judy Craymer, written by Jennifer Saunders and features the music of the Spice Girls. AFP PHOTO/Leon Neal (Photo credit should read LEON NEAL/AFP/Getty Images)

  • Viva Forever - Press Night Arrivals

    LONDON, UNITED KINGDOM - DECEMBER 11: Geri Halliwell attends the press night of 'Viva Forever', a musical based on the music of The Spice Girls at Piccadilly Theatre on December 11, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

  • Viva Forever - Press Night Arrivals

    LONDON, UNITED KINGDOM - DECEMBER 11: Melanie Brown, Geri Halliwell, Emma Bunton and Melanie Chisholm attend the press night of 'Viva Forever', a musical based on the music of The Spice Girls at Piccadilly Theatre on December 11, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

  • Viva Forever - Press Night Arrivals

    LONDON, UNITED KINGDOM - DECEMBER 11: Melanie Chisholm, Emma Bunton, Geri Halliwell and Melanie Brown attend the press night of 'Viva Forever', a musical based on the music of The Spice Girls at Piccadilly Theatre on December 11, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

  • Viva Forever - Press Night Arrivals

    LONDON, UNITED KINGDOM - DECEMBER 11: Geri Halliwell attends the press night of 'Viva Forever', a musical based on the music of The Spice Girls at Piccadilly Theatre on December 11, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

  • BRITAIN-ENTERTAINMENT-THEATRE-MUSIC-SPICE GIRLS

    Members of the British pop girl group Spice Girls (From L-R) Melanie Brown, Geri Halliwell, Emma Bunton and Melanie Chisholm pose for pictures on the red carpet as they arrive for the premiere of the Spice Girls musical 'Viva Forever' in central London on December 11, 2012. Viva Forever is produced by Judy Craymer, written by Jennifer Saunders and features the music of the Spice Girls. AFP PHOTO/Leon Neal (Photo credit should read LEON NEAL/AFP/Getty Images)

  • Viva Forever Press Night - London

    Geri Halliwell (aka Ginger Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Geri Halliwell (aka Ginger Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Geri Halliwell (aka Ginger Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Mel B's husband Stephen Belafonte with children (L-R) Madison, Angel and Phoenix Chi arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Emma Bunton (aka Baby Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Emma Bunton (aka Baby Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Mel B's husband Stephen Belafonte with children (L-R) Madison, Angel and Phoenix Chi arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Mel B's husband Stephen Belafonte with children (L-R) Madison, Angel and Phoenix Chi arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Ruby Wax and daughter Marina arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Carly Lawson and Lesley Lawson (Twiggy) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Victoria Beckham (aka Posh Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    David and Victoria Beckham with their children (L-R) Romeo, Cruz and Brooklyn arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Carly Lawson and Lesley Lawson (Twiggy) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Victoria Beckham (aka Posh Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Victoria Beckham (aka Posh Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Victoria Beckham (aka Posh Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (Mel C aka Sporty Spice), Emma Bunton (aka Baby Spice), Geri Halliwell (aka Ginger Spice) and Melanie Brown (aka Scary Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    David and Victoria Beckham with their children (L-R) Romeo, Cruz and Brooklyn arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Hairdresser to the stars James Brown, Anais Gallagher and Meg Matthews arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    David and Victoria Beckham with their children (L-R) Romeo, Cruz and Brooklyn arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Producer Judy Craymer arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Producer Judy Craymer arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Gloria Hunniford and husband Stephen Way arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Hairdresser to the stars James Brown, Anais Gallagher and Meg Matthews arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Emma Bunton's Mother, Husband and Son (Pauline, Jade Jones and Beau Lee arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Gloria Hunniford and husband Stephen Way arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Producer Judy Craymer arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Melanie Chisholm (aka Mel C/ Sporty Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Geri Halliwell (aka Ginger Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Emma Bunton (aka Baby Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.

  • Viva Forever Press Night - London

    Geri Halliwell (aka Ginger Spice) arriving for the press night of Viva Forever at the Piccadilly Theatre, Denman Street, London.


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05:19 AM on 12/20/2012
I'm surprised it's Romeo. I'd have thought Brooklyn would have been first choice..... but maybe he didn't want to do it.
04:35 AM on 12/20/2012
There's nothing quite like getting your kids out early to work!
05:20 AM on 12/20/2012
Indeed. There's nothing like instilling a work ethic into your children.
Well done David and Victoria!
10:01 PM on 12/19/2012
I think he has a great face for radio.
08:50 PM on 12/19/2012
He's a cute kid - and I wish him luck. Obviously his parentage would have given him a significant advantage, but how is that different from a lot of kids?
11:50 AM on 12/19/2012
Why is everyone having a pop at Victoria, I'm sure David and Victoria agreed together to let their son do this. Also have we forgotten that Cindy Crawford's daughter is only 7 (I think) and she's also modelling for Burberry - how come no one is making a fuss with that.
07:11 PM on 12/19/2012
Kaia Gerber 11 years old, did a photo-shoot for Versace , and the modelling has now been ditched since her Mother Cindy Crawford feels she is too young.
05:41 AM on 12/19/2012
I guarantee there are far better looking and deserving kids that could have done this job. Just because of the "family brand" that comes with the name.
05:26 AM on 12/19/2012
The picture with Romeo holding the brolly does not look correct, it looks as his face has been glued onto some else' body or is it just me.
10:47 AM on 12/19/2012
Agreed. It looks like the body of the guy in the same frame.
08:07 PM on 12/19/2012
You are right, potoshop comes to mind..
05:23 AM on 12/19/2012
Obviously doesn't take after his mum - he can smile.....
04:15 AM on 12/19/2012
Victoria Is sick . Anormal person seeks to protect their children >
05:22 AM on 12/20/2012
So, David is sick too? And what, exactly do they need to protect him from?
04:01 AM on 12/19/2012
Oh yes, one kicks a football, the other tried to sing, Worked hard ??, gimme a break,try getting up at 4am every morning and trudging out to actual `work for 12 hrs
05:22 AM on 12/20/2012
Maybe you should try singing too.
03:50 AM on 12/19/2012
I think people will find, if they can get over their jealousy, that the Beckhams are, out of sight of the intrusive cameras, a tight knit and very happy family. Others may have equally or more attractive sons but it takes more then looks to model in front of a camera, to pose and smile etc to order with strangers watching and calling out orders. You have to have a lot of self confidence and poise and Master Beckham, because of his parents, will be used to 'ignoring' cameras and be able to work for the photographer. Good on him I say, at least he is working for his money, which his parents will hopefully put in a safe place for him; better than sitting at a playstation all day and whining because he doesn't want to work. He is healthy, happy and seems well adjusted - a credit to his parents, and grand parents, who have worked damned hard for what they have.
05:02 AM on 12/19/2012
I agree with you shrvy, well said!!
05:29 AM on 12/19/2012
How do you know that Shrvy? I'm not saying I know any different but we were bombarded for years with stories about how in love they were etc and then he was caught playing away with his secretary (and a few others popped who out of the woodwork) until the Beckham machine went into overdrive and spun the whole thing the way they wanted it. Just a question - why do all Beckham fans accuse others of being jealous? Many other celebrities have a lot more in the way of looks, talent and money (Angelina Jolie and Brad Pitt spring to mind) yet no-one seems to slag them off? It doesn't make sense!
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TheOriginalThatOne
11:06 AM on 12/19/2012
People who really know about the Beckham family would never reveal how on a site full of idiotic haters, like this one has become. Are they a happy, "tight knit" family. Absolutely yes. Will I post how I know that? Absolutely no. Suck it up, losers.
03:27 AM on 12/19/2012
its obvious in this case its not what you know(or can do) its who you know !!!
11:54 AM on 12/19/2012
I think you'll find a lot of cases in life are like that even if your not a celebrity - if your in the know or you know influencial people then you of course stand a better chance.

Are you telling me that if you had an opportunity in life through a contact, rather than through just hard work, you wouldn't take it? I know I would.
03:06 AM on 12/19/2012
its true,its not what you no, its who you no
05:02 AM on 12/19/2012
know*
02:53 AM on 12/19/2012
If I had all the money in the the world I would never buy from Burberry as they sell real fur which is full of cruelty.
02:32 AM on 12/19/2012
As i said before, Gone straight in at the top because of who his mother is, as for her being a fashion icon and designer,has she ever cut out a pattern, or attended college, don`t think so,. just hope they all stay in the usa.

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