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The British Fashion Awards 2012 saw a host of stars pull on their glad rags and grace the red carpet at The Savoy.
And two big names, Princess Beatrice and Samantha Cameron, both decided to don blue Erdem frocks for the important-in-the-industry bash.
To be fair, SamCam presented the designer himself with the New Establishment Award gong, so it would have been rather rude not to, really, wouldn't it? And with a stunning electric-blue floral frock like that, you just would anyway, wouldn't you?
Princess Beatrice showed off her ever-decreasing frame in a darker blue number that featured three-quarter-length sleeves and an elegant hemline.
Both ladies were super-pretty, but SamCam had the edge with her striking, colour-popping design, don't you think?
Let us know if you agree below, and see all the British Fashion Awards 2012 red carpet action here:
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British Fashion Awards 2012 - London
J.W Anderson with the emerging talent award for ready to wear at the 2012 British Fashion Awards at the the Savoy Hotel, London.
British Fashion Awards 2012 - London
Salma Hayek at the 2012 British Fashion Awards at the the Savoy Hotel, London.
British Fashion Awards 2012 - London
Alexa Chung with the award for British Style Brought To You By Vodafone at the 2012 British Fashion Awards at the the Savoy Hotel, London.
British Fashion Awards 2012 - London
Alexa Chung with the award for British Style Brought To You By Vodafone presented by Valentino at the 2012 British Fashion Awards at the the Savoy Hotel, London.
British Fashion Awards 2012 - London
Sophie Hulme with the Emerging talent award for accessories at the 2012 British Fashion Awards at the the Savoy Hotel, London.
British Fashion Awards 2012 - London
Sophie Hulme with the award for emerging talent in accessory design presented by Marc Newson at the 2012 British Fashion Awards at the the Savoy Hotel, London.
British Fashion Awards 2012 - London
J.W Anderson with the award for emerging talent in ready to wear presented by Pixie Geldof at the 2012 British Fashion Awards at the the Savoy Hotel, London.
British Fashion Council Awards - London
Salma Hayek arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Jade Parfitt arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Princess Beatrice arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Amber Valletta arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Alexa Chung arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Salma Hayek arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Cara Delevigne arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Colin Firth's wife Livia Giuggiolo arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Zoe Hardman arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Lily Collins arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Jamie Campbell Bower and Lily Collins arrive for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Andrea Riseborough arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Rita Ora arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Rita Ora arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Victoria Pendleton arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Pixie Geldof arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Dita Von Teese arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Victoria Pendleton arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Rachel Stevens arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Nick Grimshaw arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Rachel Stevens arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
(left to right) Nick Cave, Susie Bick and Philip Treacy arrive for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Gemma Arterton arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Lily Allen arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Gemma Arterton arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Lily Allen, now professionally known as Lily Rose Cooper, arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Tallulah Harlech arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Lily Allen, now professionally known as Lily Rose Cooper, arrives for the British Fashion Council Awards at the Savoy Hotel.in London.
British Fashion Council Awards - London
Ronnie Wood and Sally Humphreys arrive for the British Fashion Council Awards at the Savoy Hotel.in London.
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