Target Announces Eyewatering 24-Designer Collaboration, AKA Their Website is Going DOWN, Right?
Those of you with an interest in designer collaborations (i.e. bagging a designer piece for a fraction of the price but a squillion times the queuing stress) will recall that Target have already worked with stellar names such as Missoni and Jason Wu (see the pic below) on limited collections but nothing on this scale.
According to WWD, Carolina Herrera, Derek Lam, Diane Von Furstenberg, Marc Jacobs, and Oscar de la Renta are just some of the designers participating in the project, creating between one and three items each across a number of different departments (so not just clothes and accessories).
Pieces are expected to sell for $7.99 to $499.99 from Target and Neiman Marcus directly but, as with all these collaborations so far we would expect a hefty eBay markup after the collection sells out at source.
Kathee Tesija, executive vice president of merchandising for Target, told WWD:
"The collection will have far-reaching appeal. It will resonate with consumers who shop with Neiman Marcus or Target or both. It will be a diverse mix of exceptionally designed product at great values. Some of the designers chose to create things in their wheelhouse - what they do everyday. And some really wanted to do different things."
It sounds fascinating, but we're hoping the tech teams are well prepared - the Missoni collaboration sounded like a complete disaster and the Jason Wu collection didn't pass off hitch-free...
Annnnnd while you wait, here are a whole heap of gorgeous gowns fromt eh couture end of the spectrum - enjoy!