Muhammad Ali's Grandson Steals The Limelight In Louis Vuitton's Ad Campaign

Could this four-year-old be fashion's latest (and youngest) rising star?

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Muhammad Ali stars in the brand's Core Values ad campaign, alongside his adorable grandson C.J. The pair were photographed by Annie Leibovitz in Ali's Arizona home.

While Ali sits next to his Louis Vuitton bag, C.J practises his best grandad pose, complete with a pair of boxing gloves. So is this a model or a sportstar in the making? Perhaps the answer lies in the tag line: "Some stars show you the way. Muhammad Ali and a rising star. Phoenix, Arizona".

Let us know how you rate Vuitton's latest campaign and see more of the brand's best moments from over the years in the gallery below:

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Paris, A/W 1998/99
US designer Marc Jacobs acknowledges applause after the presentation of his collection for Louis Vuitton.
Paris, S/S 2000
Supermodel Claudia Schiffer presents a yellow rubberized cotton raincoat by fashion designer Marc Jacobs for Louis Vuitton.
Paris, S/S 2002
A model presents a creation for Louis Vuitton.
2002
A Japanese clerk of French fashion giant Louis Vuitton displays the company's first wrist watch.
Paris, 2003
The facade of a boutique of French luggage manufacturer Louis Vuitton in Paris is covered with scaffolding in the form of luggage.
S/S 2004
A Louis Vuitton model presents an outfit for sport and the beach in the men's ready-to-wear collection.
Paris, S/S 2004
Louis Vuitton models present evening wear in the men's ready-to-wear collection.
Paris, S/S 2006
Models present creations by French designer Marc Jacob for Louis Vuitton.
Paris, S/S 2006
A model presents a swimwear creation by Marc Jacobs for Louis Vuitton.
New York, 2007
Designer Marc Jacobs poses during the CFDA Fashion Awards.
Paris, A/W 2007/8
Male models display creations by designer Marc Jacobs for Louis Vuitton.
Paris, S/S 2008
Models dressed as nurses present handbags by Marc Jacobs for Louis Vuitton.
Paris, S/S 2008
Marc Jacobs sticks out his tongue after his show for Louis Vuitton.
Paris, A/W 2009
Models present creations during the finale of Marc Jacobs for Louis Vuitton.
Paris, A/W 2011
A picture shows dummies with Louis Vuitton's bags.
Paris, A/W 2011/12
A model wears a flat cap and red leather coat during Marc Jacobs for Louis Vuitton.
Paris, A/W 2011/12
British model Kate Moss smokes a cigarette as she presents a creation by Marc Jacobs for Louis Vuitton.
New York, 2012
Designer Marc Jacobs and Lorenzo Martone attend the Costume Institute Gala at the Metropolitan Museum of Art.
Paris, S/S 2012
British model Kate Moss presents a creation by Marc Jacobs for Louis Vuitton.
Paris, S/S 2012
Kate Moss walks the runway during the Louis Vuitton show.
Paris, S/S 2012
Models present creations sat on a giant white merry-go-round during US designer Marc Jacobs' show for Louis Vuitton.
Paris, A/W 2012/13
Models present creations by Marc Jacobs for Louis Vuitton. The show hit the headlines because of the moving train in the centre of the runway.
Paris, A/W 2012/13
Marc Jacobs acknowledges the public.
New York, 2012
Dakota Fanning attends the Schiaparelli And Prada: Impossible Conversations Costume Institute Gala wearing Louis Vuitton.
Paris, A/W 2012
Louis Vuitton - Marc Jacobs: The Exhibition at the Musee des Arts Decoratifs.

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