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Muhammad Ali's Grandson Steals The Limelight In Louis Vuitton's Ad Campaign

Could this four-year-old be fashion's latest (and youngest) rising star?

muhammadali

Muhammad Ali stars in the brand's Core Values ad campaign, alongside his adorable grandson C.J. The pair were photographed by Annie Leibovitz in Ali's Arizona home.

While Ali sits next to his Louis Vuitton bag, C.J practises his best grandad pose, complete with a pair of boxing gloves. So is this a model or a sportstar in the making? Perhaps the answer lies in the tag line: "Some stars show you the way. Muhammad Ali and a rising star. Phoenix, Arizona".

Let us know how you rate Vuitton's latest campaign and see more of the brand's best moments from over the years in the gallery below:

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