British heritage brand Aquascutum goes into administration

Sad news, fashion fans: British brand Aquascutum has gone into administration. The team spoke out to confirm the news this afternoon, blaming tough current conditions in the UK, and stating that they were "unable to turn the business around."

The label, launched in 1851, was bought by BFC Chairman Harold Tillman and Jaeger CEO Belinda Earl in 2009 - but today's news will see 250 jobs put at risk.

Aquascutum goes into administration A model walks during the Aquascutum Autumn/Winter 2012 show. Photo: Getty

Worn by everyone from Cary Grant, to the Queen Mother, to Dev Patel, the brand is renowned for its trench coats and luxury outerwear - and was the official sponsor of menswear fashion at the 2009 BAFTAs.

Harry Styles front row at the Aquascutum Autumn/Winter 2012 showOne Direction's Harry Styles front row at the Aquascutum Autumn/Winter 2012 show during London Fashion Week. Photo: Getty

According to Reuters, two partners of the FRP Advisery insolvency firm have been named administrators of the label.

"We are conscious of the value of the Aquascutum brand and its long-standing heritage," says joint administrator Geoff Rowley.

"Because of this, we are keen to enter in to early discussions with interested parties open to purchasing the business as soon as possible."

See highlights from the Aquascutum Spring/Summer 2012 collection

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