Kim & Ko unveil Kardashian Kollection swimwear, cut costs by modelling it themselves

They're a resourceful bunch, those Kardashians. Instead of hiring models to shoot their new Swimwear Kollection, Kim, Khloe and Kourtney decided to cut costs by modelling it themselves. (As they always do. The money they must save.)

Kim takes centre stage in a blue ruffled two-piece ("One of my favourites!" she wrote on her blog), flanked by Khloe in a string bikini and kaftan, and Kourtney in a matching bandeau bikini.

Kardashian swimwear collection campaign advertPhoto:Kardashian Kollection

"We're so proud of the swimwear collection and I think you guys are going to love it!" Kim wrote.

Do you, love it?

See the sisters K modelling their lingerie kollection here.

The Kardashian Kollection is available to buy online at Sears.

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