Alexa Chung Launches British Designers Collective Pop-up Shop At Bicester Village

Posted: 21/03/12

Sarah Karmali

Follow: Alexa Chung, BFC, Bicester Village, British Designers Collective, Fashion, Harold Tillman, Shopping

We made a quick trip to Bicester Village this morning, where a very leggy Alexa Chung was on hand to launch this year's exclusive British Designers Collective pop-up store - a unique concept store featuring some of the hottest names in British fashion, with, equally importantly, some very impressive discounts...

Alexa Chung at Bicester Village for the British Designers Collective launch Ambassadress Alexa: The presenter launched the British Designers Collective pop-up store at Bicester Village this morning. Photo:Getty

Including names such as Jonathan Saunders, Mario Schwab, Peter Pilotto and Nicholas Kirkwood at up to 60% off (and breathe), the pop-up shop is exclusive to Bicester Village and it's parent company Value Retail - and will be open for the next six weeks.

"I'm really proud to be supporting the British Designers Collective on this Bicester pop-up store," Alexa said this morning. "It features some really exciting and amazing designers this year, and I can't wait to have a good shop. You'll find me rummaging through the rails!"

(Which is precisely what we were busy doing.)

The British Designers Collective Bicester Village pop-up store Discover discount designer buys from Marios Schwab, Peter Pilotto, Nicholas Kirkwood, Jonathan Saunders and many more. Photo:Getty

Harold Tillman, Chairman of the BFC was also present to toast the launch this morning, saying: "The British Fashion Council are delighted to be continuing their collaboration with Bicester Village on the British Designers Collective boutique. This is a unique platform for London Fashion Week designers to showcase their designs to new audiences."

Oh, and one for the boys! While this is the third consecutive year that the British Designer's Collective shop has popped up at Bicester, new for 2012 is a menswear version, which will launch to coincide with the first ever London Menswear Fashion Week in May.

Go. Shop. Enjoy!

(Side note: We are in love with Alexa's Bella Freud jumper, which read Je t'aime Jane on the front and Gainsbourg is God on the back - a nod to the legendary love affair of Jane Birkin and Serge Gainsbourg - and previously seen on Kate Moss, Sophie Dahl and Olivia Wilde. Just y'know, incase you were wondering.)

For more information visit the Bicester Village website.

See our pick of Alexa's Perfect 10 style moments here:

The Perfect 10: Alexa Chung

Alexa Chung (with help from a cream vintage Atelier Mayer Balenciaga style dress) achieved minimalistic chic at the premiere of Sleeping Beauty earlier in May this year.
Alexa rocked the midi length skirt in this flattering YSL dress at the 2011 Elle Style Awards.
Before the signature boyish and preppy look Alexa adopted, she walked the Emmy Awards red carpet in 2009 wearing a cute asymmetrical dress.
As Alexa’s career rocketed she befriended Karl Lagerfield and looked fresh faced and stunning when she attended Chanel’s spring/summer 2010 Haute Couture Collection at the Pavillion Cambon Capucines in Paris.
Alexa looked radiant in pastel colours at the Elle Style Awards in 2010. The cute smock dress has become her staple style.
This has to be in the top ten of Alexa’s red carpet looks. She wore this timeless Chanel piece at the Haute Couture autumnl/winter 2011/2012 collection in Grand Palais in Paris.
Alexa proved that she was born to wear Chanel at the photocall during the Chanel autumn/winter 2011/2012 ready to wear show in Paris.
At the CFDA Fashion Awards in 2010 Alexa styled her signature messy bob with a Marc Jacobs dress from the a/w 2010 collection.
There aren't many celebs that could pull this look off on the red carpet. Alexa sported a tailored tux with red lipstick at the Metropolitan Museum of Art Costume Institute Benefit.
Who better to pull off this dreamy Christopher Kane dress than the edgy Alexa Chung who walked the carpet of the Shockwaves NME Awards at the O2 Academy in Brixton earlier this year.