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Alexa Chung launches British Designers Collective pop-up shop at Bicester Village

We made a quick trip to Bicester Village this morning, where a very leggy Alexa Chung was on hand to launch this year's exclusive British Designers Collective pop-up store - a unique concept store featuring some of the hottest names in British fashion, with, equally importantly, some very impressive discounts...

Alexa Chung at Bicester Village for the British Designers Collective launchAmbassadress Alexa: The presenter launched the British Designers Collective pop-up store at Bicester Village this morning. Photo:Getty

Including names such as Jonathan Saunders, Mario Schwab, Peter Pilotto and Nicholas Kirkwood at up to 60% off (and breathe), the pop-up shop is exclusive to Bicester Village and it's parent company Value Retail - and will be open for the next six weeks.

"I'm really proud to be supporting the British Designers Collective on this Bicester pop-up store," Alexa said this morning. "It features some really exciting and amazing designers this year, and I can't wait to have a good shop. You'll find me rummaging through the rails!"

(Which is precisely what we were busy doing.)

The British Designers Collective Bicester Village pop-up storeDiscover discount designer buys from Marios Schwab, Peter Pilotto, Nicholas Kirkwood, Jonathan Saunders and many more. Photo:Getty

Harold Tillman, Chairman of the BFC was also present to toast the launch this morning, saying: "The British Fashion Council are delighted to be continuing their collaboration with Bicester Village on the British Designers Collective boutique. This is a unique platform for London Fashion Week designers to showcase their designs to new audiences."

Oh, and one for the boys! While this is the third consecutive year that the British Designer's Collective shop has popped up at Bicester, new for 2012 is a menswear version, which will launch to coincide with the first ever London Menswear Fashion Week in May.

Go. Shop. Enjoy!

(Side note: We are in love with Alexa's Bella Freud jumper, which read Je t'aime Jane on the front and Gainsbourg is God on the back - a nod to the legendary love affair of Jane Birkin and Serge Gainsbourg - and previously seen on Kate Moss, Sophie Dahl and Olivia Wilde. Just y'know, incase you were wondering.)

For more information visit the Bicester Village website.

See our pick of Alexa's Perfect 10 style moments here:

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