Italian online store Luisa Via Roma has enlisted the help of 21 of the biggest names in luxury fashion (we're talking everyone from Versace to Valentino) to create a spot of canine couture - for their new charity initiative, 'Pug Dogs for Happy Kids.'
With the furry pooches coming courtesy of Steiff, each fashion house then customised a one-of-a-kind pug, which will be auctioned to raise money for UNICEF over the coming weeks.
Now, there's a small chance that we MIGHT be a tad biased, but we've got one hands-down favourite out of the 21: that created by our uber-talented contibuting editor, Mary Katrantzou. Sorry, but how amazing is this?
Canine couture: Mary Katrantzou's pug is one of many being auctioned to raise money for UNICEF. Photo courtesy of Luisa Via Roma.
Mary's prize pug is covered in an intricate 3D metallic flower emboidery suit in essence of the finale look from her Spring/Summer 2012 show. We love.
"His name is Francois!," Mary told us. "It's a fantastic initiative from Louisa via Roma and UNICEF for a great cause and I was so happy to be able to be part of it."
"Steiff is such an iconic brand and to be able to customise one of their pugs was a really fun challenge! Francois loves his full bloom embroidery and his temporary parents: bryanboy and Josie! Hope he finds a new loving home soon!!"
ALL proceeds from each sale will go towards a UNICEF project which helps to reintegrate street children from Bangladesh into society, educating and re-homing them.
Check out all 21 of the pretty pooches, plus find out when each one will go to auction, in our gallery below:
- Valentino<p> Goes to auction 19th March.</p>
- Mary Katrantzou
- Versace<p> Goes to auction 26th March.</p>
- Worth Couture<p> Goes to auction 26th March.</p>
- Emilio Pucci<p> Goes to auction 26th March.</p>
- Giuseppe Zanotti<p> Goes to auction 2nd April.</p>
- Fausto Puglisi<p> Goes to auction 2nd April.</p>
- Blumarine<p> Goes to auction 2nd April.</p>
- Giambattista Valli<p> Goes to auction 8th April.</p>
- Mugler<p> Goes to auction 8th April.</p>
- Francesco Scognamiglio<p> Goes to auction 8th April.</p>
- David Koma<p> Goes to auction 16th April.</p>
- Antonio Marras<p> Goes to auction 16th April.</p>
- Manish Arora<p> Goes to auction 16th April.</p>
- Missoni<p> Goes to auction 23rd April.</p>
- Roberto Cavalli<p> Goes to auction 23rd April.</p>
- Etro<p> Goes to auction 23rd April.</p>
- Viktor & Rolf<p> Goes to auction 30th April.</p>
- Theysken's Theory<p> Goes to auction 30th April.</p>
- Luisa Via Roma<p> Goes to auction 30th April.</p>
- Balmain<p> Goes to auction 19th March.</p>
To bid on a pug now, visit luisaviaroma.com
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