Oh we do love a new designer-charity initiative (who doesn't love a spot of conscience-easing feel-good fashion?) and this latest campaign is definitely up there with our all time favourites...
Italian online store Luisa Via Roma
has enlisted the help of 21 of the biggest names in luxury fashion (we're talking everyone from Versace
) to create a spot of canine couture - for their new charity initiative, 'Pug Dogs for Happy Kids.'
With the furry pooches coming courtesy of Steiff, each fashion house then customised a one-of-a-kind pug, which will be auctioned to raise money for UNICEF
over the coming weeks.
Now, there's a small chance that we MIGHT be a tad biased, but we've got one hands-down favourite out of the 21: that created by our uber-talented contibuting editor, Mary Katrantzou
. Sorry, but how amazing is this?
Canine couture: Mary Katrantzou's pug is one of many being auctioned to raise money for UNICEF. Photo courtesy of Luisa Via Roma.
Mary's prize pug is covered in an intricate 3D metallic flower emboidery suit in essence of the finale look from her Spring/Summer 2012 show. We love.
"His name is Francois!," Mary told us. "It's a fantastic initiative from Louisa via Roma and UNICEF for a great cause and I was so happy to be able to be part of it."
"Steiff is such an iconic brand and to be able to customise one of their pugs was a really fun challenge! Francois loves his full bloom embroidery and his temporary parents: bryanboy and Josie! Hope he finds a new loving home soon!!"
So here's how it works: Bids for each dog will start at just €1 via ebay, with three dogs hitting the auction every week. The first three - which launched today (19th March) - are the Balmain, Valentino and Mary Katrantzou pugs.
ALL proceeds from each sale will go towards a UNICEF project which helps to reintegrate street children from Bangladesh into society, educating and re-homing them.
Check out all 21 of the pretty pooches, plus find out when each one will go to auction, in our gallery below:
To bid on a pug now, visit luisaviaroma.com