Kelly is advertising the brand's EasyTone trainers and, if the result is looking like the stunning picture above and not, say, a sweaty red-faced mess toppling off the stationary bike at the end of a spinning class then we might just have found some new workout footwear!
SIDENOTE: We're not 100% sure what type of exercise she's actually doing, though. Pole vault pull-ups, perhaps?
And in case you need reminding of Helena's campaign, here's one of the images (hanging onto overhead things seems to be very much in vogue fitness-wise):
For more Kelly Brook (this time for New Look) just click on the gallery below: