VIDEO: How To Make A Fashion Ad In 30 Seconds, By French Connection

Posted: 07/02/12

  • Sarah Karmali
Behold, 'The Cloud': an image representing all that French Connection's Spring/Summer 2012 collection stands for...

French Connection Spring/Summer 2012 advertThe Cloud: French Connection's Spring/Summer 2012 collection in one image. Photo courtesy of French Connection.

Confused? Allow us to explain. Instead of producing a traditional look book, this season the folk at FC decided to create a single piece of artwork. One image - "a human collage of clothes and people in perfect harmony," if you will - to capture the spirit of the complete collection.

But it didn't come easy. The Cloud was created using 12 ballet dancers, three models, a huge London studio, lots of beautiful spring clothes, three whole days and one internationally-renowned photographer, namely, Gregoire Alexandre.

Want to SEE how it was made? Of course you do. Check this out:



Shop the Spring/Summer 2012 collection now via the French Connection website.

In the mood for some spring shopping? Browse our pick of lovely lace pieces here:

Shop the S/S12 trend: Lace

  • <p> Yellow lace blazer, &pound;50, from <a href="http://www.riverisland.com/Online/women/coats--jackets/blazers/bright-yellow-lace-blazer-616179" target="_blank">River Island</a></p>
  • <p> Natural lace crop top, &pound;16, from <a href="http://shopping.mydaily.co.uk/redirect.php?prodID=74205433&amp;pID=3532&amp;dest=http://click.linksynergy.com%2Fdeeplink%3Fid%3DRgXf7X27eGE%26mid%3D35883%26murl%3Dhttp%253A%252F%252Fwww%252Emissselfridge%252Ecom%252Fwebapp%252Fwcs%252Fstores%252Fservlet%252FProductDisplay%253FbeginIndex%253D0%2526viewAllFlag%253D%2526catalogId%253D33055%2526storeId%253D12554%2526productId%253D4240043%2526categoryId%253D208023%2526langId%253D%252D1" target="_blank">Miss Selfridge </a></p>
  • <p> Lace runner shorts, &pound;28, from <a href="http://shopping.mydaily.co.uk/redirect.php?prodID=77006677&amp;pID=5513&amp;dest=http://click.linksynergy.com%2Fdeeplink%3Fid%3DRgXf7X27eGE%26mid%3D35838%26murl%3Dhttp%253A%252F%252Fwww%252Etopshop%252Ecom%252Fwebapp%252Fwcs%252Fstores%252Fservlet%252FProductDisplay%253FcatalogId%253D33057%2526storeId%253D12556%2526productId%253D4616981%2526categoryId%253D208529%2526langId%253D%252D1" target="_blank">Topshop</a></p>
  • <p> Christopher Kane neon lace sleeve wool-blend crepe dress, &pound;855, from <a href="http://www.net-a-porter.com/product/182963#" target="_blank">Net-A-Porter</a></p>
  • <p> Lace blouse with pintuck detail, &pound;10, from <a href="http://www.asos.com/ASOS/ASOS-Lace-Blouse-With-Pintuck-Detail/Prod/pgeproduct.aspx?iid=1765057&amp;SearchQuery=pink%20lace&amp;Rf-400=53&amp;sh=0&amp;pge=0&amp;pgesize=20&amp;sort=-1&amp;clr=Pink" target="_blank">ASOS </a></p>
  • <p> Dolce &amp; Gabbana chiffon trim lace dress. &pound;635, from <a href="http://www.net-a-porter.com/product/179997#" target="_blank">Net-A-Porter</a></p>
  • <p> Lace Peter Pan shell top, &pound;48, from <a href="http://shopping.mydaily.co.uk/redirect.php?prodID=75337307&amp;pID=8313&amp;dest=http://click.linksynergy.com%2Fdeeplink%3Fid%3DRgXf7X27eGE%26mid%3D36373%26murl%3Dhttp%253A%252F%252Fwww%252Ewarehouse%252Eco%252Euk%252F%252F%252Fwarehouse%252Ffcp%252Dproduct%252F308052" target="_blank">Warehouse</a></p>
  • <p> Alice by Temperley Surya lace playsuit, &pound;345, from <a href="http://shopping.mydaily.co.uk/redirect.php?prodID=77049037&amp;pID=3479&amp;dest=http://click.linksynergy.com%2Flink%3Fid%3DRgXf7X27eGE%26offerid%3D205736.192072%26type%3D15%26murl%3Dhttp%253A%252F%252Fwww.net-a-porter.com%252Fintl%252Fproduct%252F192072%253Fcm_mmc%253DLinkshareUK-_-ProductFeed-_-ALICE_by_Temperley-_-Jumpsuits" target="_blank">Net-A-Porter</a></p>
  • <p> Blue lace tunic, &pound;26, from <a href="http://shopping.mydaily.co.uk/redirect.php?prodID=75934187&amp;pID=5513&amp;dest=http://click.linksynergy.com%2Fdeeplink%3Fid%3DRgXf7X27eGE%26mid%3D35838%26murl%3Dhttp%253A%252F%252Fwww%252Etopshop%252Ecom%252Fwebapp%252Fwcs%252Fstores%252Fservlet%252FProductDisplay%253FcatalogId%253D33057%2526storeId%253D12556%2526productId%253D4589640%2526categoryId%253D277012%2526langId%253D%252D1" target="_blank">Topshop</a></p>
  • <p> Lace mix sleeveless shell, &pound;32, from <a href="http://shopping.mydaily.co.uk/redirect.php?prodID=76594057&amp;pID=5513&amp;dest=http://click.linksynergy.com%2Fdeeplink%3Fid%3DRgXf7X27eGE%26mid%3D35838%26murl%3Dhttp%253A%252F%252Fwww%252Etopshop%252Ecom%252Fwebapp%252Fwcs%252Fstores%252Fservlet%252FProductDisplay%253FcatalogId%253D33057%2526storeId%253D12556%2526productId%253D4442900%2526categoryId%253D277012%2526langId%253D%252D1" target="_blank">Topshop</a></p>
  • <p> Lourdes wrapped ruched front dress, &pound;159, from <a href="http://shopping.mydaily.co.uk/redirect.php?prodID=73450283&amp;pID=8603&amp;dest=http://click.linksynergy.com%2Fdeeplink%3Fid%3DRgXf7X27eGE%26mid%3D36467%26murl%3Dhttp%253A%252F%252Fwww%252Ereissonline%252Ecom%252Fshop%252Fwomens%252Fdresses%252Flourdes%252Fdeer%252F" target="_blank">Reiss</a></p>
  • <p> Orange lace pencil skirt, &pound;20, from <a href="http://www.riverisland.com/Online/women/skirts/midi-skirts/orange-lace-pencil-skirt-614569" target="_blank">River Island</a></p>
  • <p> Milly Marcella Chantilly lace dress, &pound;304, from <a href="http://www.my-wardrobe.com/milly/marcella-bow-shift-short-sleeve-lace-dress-135778">My-Wardrobe</a></p>
  • <p> Lace stripe jumper, &pound;40, from <a href="http://shopping.mydaily.co.uk/redirect.php?prodID=74961777&amp;pID=8313&amp;dest=http://click.linksynergy.com%2Fdeeplink%3Fid%3DRgXf7X27eGE%26mid%3D36373%26murl%3Dhttp%253A%252F%252Fwww%252Ewarehouse%252Eco%252Euk%252F%252F%252Fwarehouse%252Ffcp%252Dproduct%252F307161" target="_blank">Warehouse</a></p>
  • <p> Annie lace dress, &pound;140, from <a href="http://www.phase-eight.co.uk/fcp/product/warehouse//Annie-Lace-Dress/201578611" target="_blank">Phase Eight</a></p>
  • <p> La Perla leather and lace shorts, &pound;360, from <a href="http://shopping.mydaily.co.uk/redirect.php?prodID=74389377&amp;pID=3479&amp;dest=http://click.linksynergy.com%2Flink%3Fid%3DRgXf7X27eGE%26offerid%3D205736.185005%26type%3D15%26murl%3Dhttp%253A%252F%252Fwww.net-a-porter.com%252Fintl%252Fproduct%252F185005%253Fcm_mmc%253DLinkshareUK-_-ProductFeed-_-La_Perla-_-Briefs " target="_blank">Net-A-Porter</a></p>
  • <p> Lace T-shirt, &pound;40, from <a href="http://shopping.mydaily.co.uk/redirect.php?prodID=75578377&amp;pID=3740&amp;dest=http://click.linksynergy.com%2Fdeeplink%3Fid%3DRgXf7X27eGE%26mid%3D24798%26murl%3Dhttp%253A%252F%252Fwww%252Eoasis%252Dstores%252Ecom%252F%252F%252F%252Ffcp%252Dproduct%252F3190318603" target="_blank">Oasis</a></p>
  • <p> Koko rose pink lace clutch bag, &pound;25, from <a href="http://shopping.mydaily.co.uk/redirect.php?prodID=73671093&amp;pID=8173&amp;dest=http://www.designerdesirables.com%2Fdesigner-bags-c15%2Fdesigner-clutch-bags-c29%2Fkoko-bag-rose-pink-lace-detail-crystal-clasp-box-clutch-bag-p16042" target="_blank">Designer Desirables</a></p>
  • <p> Annie Greenabelle lace print leggings, &pound;22, from <a href="http://shopping.mydaily.co.uk/redirect.php?prodID=73401783&amp;pID=5513&amp;dest=http://click.linksynergy.com%2Fdeeplink%3Fid%3DRgXf7X27eGE%26mid%3D35838%26murl%3Dhttp%253A%252F%252Fwww%252Etopshop%252Ecom%252Fwebapp%252Fwcs%252Fstores%252Fservlet%252FProductDisplay%253FcatalogId%253D33057%2526storeId%253D12556%2526productId%253D4257715%2526categoryId%253D208528%2526langId%253D%252D1 " target="_blank">Topshop</a></p>
  • <p> Red Valentino lace-trim T-shirt, &pound;165, from <a href="http://www.net-a-porter.com/product/178883" target="_blank">Net-A-Porter</a></p>
  • <p> Carven scalloped lace skirt, &pound;355, from <a href="http://www.net-a-porter.com/product/181949" target="_blank">Net-A-Porter</a></p>
  • <p> Valentino lace print bag, &pound;574, from <a href="http://shopping.mydaily.co.uk/redirect.php?prodID=76031537&amp;pID=3851&amp;dest=http://www.farfetch.com%2Fshopping%2Fitem10098672.aspx%3Futm_source%3DLynkU%26utm_medium%3DPPC%26utm_term%3DJan09%26utm_campaign%3DLynkU%26cur%3DGBP" target="_blank">Farfetch</a></p>
  • <p> Lover Serpent lace top, &pound;300, from <a href="http://www.net-a-porter.com/product/193680" target="_blank">Net-A-Porter</a></p>
  • <p> Peplum skirt in lace, &pound;28, from <a href="http://www.asos.com/ASOS/ASOS-Peplum-Skirt-in-Lace/Prod/pgeproduct.aspx?iid=1979744&amp;SearchQuery=peplum&amp;sh=0&amp;pge=0&amp;pgesize=20&amp;sort=-1&amp;clr=Black" target="_blank">ASOS</a></p>



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