Coppola, who agreed to come on board because she had 'never really done anything around fashion,' chose a villa in Marrakesh for the setting and actress Imogen Poots as the star.
The ad has all the Coppola trademarks, including whimsical lighting and languid beauty We also love that she chose Roxy Music's Avalon for the soundtrack.
There's a behind-the-scenes video too:
The Marni for H&M collection drops on 8 March. Have a flick through the gallery below to see what they have in store for us.
- Consuelo Castiglioni and Margareta van den Bosch
- Consuelo Castiglioni
- Consuelo Castiglioni and male model
- Consuelo Castiglioni, Founder and Creative Director of Marni
- Consuelo Castiglioni, Margareta van den Bosch and model
- Consuelo Castiglioni, Margareta van den Bosch and model
- Consuelo Castiglioni, Founder and Creative Director of Marni, and Margareta van den Bosch, Creative Advisor for H&M
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