It comes as little surprise that the daughter of a world famous supermodel would be nothing short of genetically-blessed, as demonstrated by Cindy's 10-year-old girl Kaia Gerber being crowned as the first face of Young Versace.
"I'm so thrilled that Kaia was chosen to be part of the first Young Versace Campaign," says Cindy. "I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace."
In a slightly older age bracket, Annie Lennox's youngest daughter daughter Tali Lennox has just been announced as the face of Karen Millen.
"This is an exciting time for the brand and we are inspired by our coming of age and international growth," says karen Millen's Joint Managing and Creative Director, Gemma Metheringham.
"To sum up the mood of the season, it is upbeat and uplifting, and this is reflected in our new campaign."
Before you know it, it'll be Harper Seven and Blue Ivy in front of that camera...
See more images from Tali's Karen Millen campaign here: