The singer stars as the face (and body) of Emporio Armani Underwear and Armani Jeans for a second season, in the moody monochrome ad campaign shot by renowned photographers Mert Alas and Marcus Piggott.
And while there's no denying that Ri looks unbelievably, enviably, almost irritatingly hot, what we're really loving is her return to the old-school hair she sported when she first took the music industry by storm. (Which was way back in 2005, would you believe?)
We love back-to-basics Rihanna. Hell, we love any kind of Rihanna.