Street Style: Luisa Via Roma Firenze4Ever 4th Edition

Posted: 10/01/12

  • Sarah Karmali
MyDaily were lucky enough to be whisked away to sunny Florence over the weekend, for our first ever taste of the Firenze4Ever experience.

A twice-annual event hosted by Italian fashion brand Luisa Via Roma, Firenze4Ever sees a whole host of bloggers descending on the cobbled streets of Florence in their droves, ready to get their hands on the new season stock.

Luisa Via Roma Fireze4Ever 4th edition in Florence, ItalyFashion blogger Chiara Ferragni strikes a pose in the middle of Firenze. Photo: Karla Otto for Luisa Via Roma

Confused? In essence the lovely (and trusting!) folk at Luisa Via Roma want to celebrate the fact that they get hold of rails upon rails of new season designer stock ahead of anyone else - so they invite bloggers/writers/professional fashionistas to have free reign over their store for a two day style lab.

Bloggers style models, MAC are on hand to beautify and Aveda take care of the hair. Photographers snap away, and beautiful pictures result. Throw in some music mixing, a cocktail reception or two and a huge in-store closing party, and you've got one fashion-packed weekend.

Here's a little snippet of some of the style on show from our newfound blogger pals:

Street style: Luisa Via Roma Firenze4Ever 4th edition

  • <p> Makeup courtesy of MAC.</p>
  • <p> Chiara Ferragni of The Blonde Salad</p> <p> Blog: <a href="http://www.theblondesalad.com/" target="_blank">theblondesalad.com</a></p> <p> (Pug by Giuseppe Zanotti)</p>
  • <p> Isabella Burley, freelance fashion writer &nbsp;&nbsp; &nbsp;&nbsp;</p> <p> Web: <a href="http://isabellaburley.tumblr.com/" target="_blank">isabellaburley.tumblr.com</a></p>
  • <p> Tina Craig of Bag Snob</p> <p> Blog: <a href="http://www.bagsnob.com/" target="_blank">bagsnob.com</a></p> <p> (Pub by Balmain)</p>
  • <p> Emilie Sobels, Fashion Director of Fashiolista</p> <p> Web: <a href="http://www.fashiolista.com/" target="_blank">fashiolista.com</a></p>
  • <p> Divrina Dhingra of <em>Vogue</em> India</p> <p> Web: <a href="http://www.vogue.in/" target="_blank">vogue.in</a></p>
  • <p> Makeup courtesy of MAC.</p>
  • <p> Sebastiano Serafini and La Carmina</p> <p> Blogs: <a href="http://www.sebastianoserafini.com/" target="_blank">sebastianoserafini.com </a></p> <p> &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <a href="http://lacarmina.com/" target="_blank">lacarmina.com</a></p>
  • <p> Bo Mulder, Ambassador and Fashion PR of Fashiolista</p> <p> Web: <a href="http://www.fashiolista.com/" target="_blank">fashiolista.com</a></p>
  • <p> Shini Park of Park &amp; Cube</p> <p> Blog: <a href="http://www.parkandcube.com/" target="_blank">parkandcube.com</a></p>
  • <p> Isabella Burley, freelance fashion writer &nbsp;&nbsp; &nbsp;&nbsp;</p> <p> Web: <a href="http://isabellaburley.tumblr.com/" target="_blank">isabellaburley.tumblr.com</a></p> <p> Hair courtesy of Aveda.</p>
  • <p> Zoe Whitfield of <em>Clash</em> magazine</p> <p> Web: <a href="http://www.clashmusic.com/" target="_blank">clashmusic.com</a></p>
  • <p> Andy Torres of Style Scrapbook</p> <p> Blog: <a href="http://www.stylescrapbook.com/" target="_blank">stylescrapbook.com</a></p>
  • <p> Makeup courtesy of MAC.</p>
  • <p> Kelly Cook of Bag Snob</p> <p> Blog: <a href="http://www.bagsnob.com/" target="_blank">bagsnob.com</a></p>
  • <p> Sandra Bauknecht of Sandra's Closet</p> <p> Blog: <a href="http://www.sandrascloset.com/" target="_blank">sandrascloset.com</a></p> <p> (Pug by Emilio Pucci)</p>
  • <p> Chiara Ferragni of The Blonde Salad</p> <p> Blog: <a href="http://www.theblondesalad.com/" target="_blank">theblondesalad.com</a></p> <p> </p>
  • <p> Veronica Cardella, Online Sales Supervisor at Luisa Via Roma</p> <p> Web: <a href="http://luisaviaroma.com/" target="_blank">luisaviaroma.com</a></p>
  • <p> Ania Arcaini, Buyer at Luisa Via Roma</p> <p> Web: <a href="http://luisaviaroma.com/" target="_blank">luisaviaroma.com</a></p>
  • <p> Sugar, freelance fashion journalist.</p>
  • <p> Carmel Walsh, Stylist at Luisa Via Roma</p> <p> Web: <a href="http://luisaviaroma.com/" target="_blank">luisaviaroma.com</a></p>
  • <p> Tina Craig and Kelly Cook of Bag Snob</p> <p> Blog: <a href="http://www.bagsnob.com/" target="_blank">bagsnob.com</a></p> <p> (Pug by Balmain)</p>
  • <p> Sarah Steidel of Josie Loves&nbsp;&nbsp;&nbsp;</p> <p> Blog: <a href="http://www.josieloves.de/" target="_blank">josieloves.de</a></p>
  • <p> Isabella Burley, freelance fashion writer &nbsp;&nbsp; &nbsp;&nbsp;</p> <p> Web: <a href="http://isabellaburley.tumblr.com/" target="_blank">isabellaburley.tumblr.com</a></p> <p> (Pug by David Koma)</p>
  • <p> The Firenze4Ever 4th edition takes place inside the Luisa Via Roma Florence store.</p>
  • <p> Shini Park of Park &amp; Cube</p> <p> Blog: <a href="http://www.parkandcube.com/" target="_blank">parkandcube.com</a></p> <p> (Pug by Etro)</p>


(Oh, and wondering what all the designer pug dogs are about? It's a charity initiative thought up by Luisa Via Roma- Pug Dogs for Happy Kids - and which involves their designer friends each styling a Steiff pug to be auctioned off in aid of UNICEF. But more on that later.)

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