Don't these pictures make you yearn for sunny summer days? Mulberry pays homage to the Great British Seaside in its candy-coloured Spring/Summer 2012 ad campaign.
Featuring oversized ice creams, sticks of rock and other such giant sugary props, the campaign sees Mulberry girls showing off the new season collection against the backdrop of Brighton Pier - as inspired by Creative Director Emma Hill's childhood holidays.
Shot by famed photographer Tim Walker, and starring models Lindsey Wixson and Frida Gustavsson, the eclectic concept was designed to capture the "nostalgia, whimsy and Mulberry charm of Emma's vision."
Nostalgia and whimsy aside, the entire campaign is making us want to a)hibernate through the rest of winter, b)start wearing spring/summer clothes several months early, and c)eat sweets.