And it all made sense once we paid a little visit to the St Tropez tent in the Virgin Media Louder Lounge...
Naturally, MyDaily popped in for a quick bronze-up (so we can highly recommend both the Wash-off Instant Glow Mousse, and the gold Skin Illuminator) and got all the backstage V Fest gossip.
Turns out we weren't the only ones to get our tan on over the course of the weekend. Ellie Goulding popped in to stock up on the St. Tropez SPF range to help protect her fair skin from the sun, which happened to be shining down hard on the Chelmsford site that day (smart girl.)
Alexandra Burke was given the VIP treatment, paying a late-night visit to the St. Tropez tent - revealing that she's a huge fan of the brands skin finishing products, particularly the Shimmer Stick.
We also spied Stacey Solomon, Elen Rivas and hot new girlband on the block Parade popping inside the hut for some St Tropez treats.
So if you fancy getting your tan on, why not follow suit? After all, a faux glow is far preferable to sun-damaged skin...
Click on our gallery below to see all the star style from this year's V Festival: