H&M announces latest design partnership: a range with David Beckham
So the footballer-cum-model looks to be following in his rather famous wife's footsteps, and turning his hand to design. (Well, it was only a matter of time.)
"This marks the beginning of a significant relationship between H&M and David Beckham," reads a statement from the retailer this morning.
The collection will consist of men's 'bodywear' (so essentially, we're hoping for lots of promo shots of Becks in his smalls) with the first drop set to coincide with Valentine's Day next year. The distribution partnership is initially set to last two years.
"Over the past year, I've been developing my Bodywear range with my team, and I'm extremely positive about what we have designed and produced," says David.
"The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward."
"I'm excited and looking forward to showcasing the range to H&M customers from February."
So this would be one for the boys, and the girls then?
Also coming soon: Versace to collaborate with H&M