Liking the page does not appear to be a passive activity either as the princess's headgear has become a photo meme.
Many members are posting their own mocked-up pictures of the hat on a wide variety of individuals from The Hulk to Oprah and in various unlikely situations (cat toilet, magic mirror, Star Trek weaponry... )
Despite the mockery Phillip Treacy who designed both Beatrice and her sister Eugenie's hats countered: "I thought they looked gorgeous and beautiful. But no one is crying if anyone didn't."
Here's a selection of the internet's creative offerings:
Who could forget this beauty?
- Hat attack!
- Victoria Beckham
- Zara Phillips and Mike Tindall
- Queen Elizabeth II
- Camilla Duchess of Cornwall
- Carole Middleton
- Joss Stone
- Deputy Prime Minister Nick Clegg and Miriam Gonzalez Durantez
- John Major and Norma Major
- Princess Anne
- Earl Charles Spencer and Karen Gordon
- Tara Palmer-Tomkinson
- Prime Minister David Cameron and Samantha Cameron
- Princess Beatrice (right) and Princess Eugenie