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Mac launches latest Viva Glam campaign with Lady Gaga

Mac Viva GlamLady Gaga inspired the latest Viva Glam lip shade. Photos courtesy of Mac Cosmetics.

Today has seen the launch of Mac's brand new digital campaign which hopes to raise awareness and encourage support of Viva Glam's fight against HIV and Aids.

The brand have got Lady Gaga on board to help promote the interactive experience, where fans can buy the Gaga inspired Viva Glam lipstick and upload their "glam this way" photos. The fans' photos will be used to create a couture masterpiece for the singer herself, designed by her stylist friend, Nicola Formichetti. We can only begin to imagine what it will look like...

Visit vivaglam.com today and check out the Viva Glam Gaga Lipstick and Lipglass in warm beige and pink. The latest shades are perfect for spring.